LinkedIn, I'm looking for a freelance social media manager/creative with great taste 👀

You’ll be leading creative direction and content execution across Instagram and TikTok!

Here’s what that looks like:

– Writing captions and curating visuals
– Briefing creators, photographers, and editors
– Scheduling content and managing the calendar
– Pitching visual campaign ideas and moodboards
– Keeping the feed elevated, on brand + fun to scroll

✨This is a freelance role
✨Open to applicants worldwide
✨ Retainer: $3K+/month (USD) with flexibility based on scope

DM me if you have any questions.

Deadline: Monday, August 11 @ 11:59 PM EST

P.S. Please don’t DM or email your portfolio, we’re only reviewing applications submitted through the official page 🫶

P.P.S Comment or share this with someone who’d be a great fit 🥰

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Social & Creative Lead

The Role

📍Open to freelance applicants worldwide!

We’re hiring a Social & Creative Lead to own the look, feel, and rhythm of OYO’s Instagram and TikTok accounts. You’ll be the person who keeps our content cohesive, campaigns punchy, and brand aesthetic consistent across platforms. If you have a sharp eye, a strong sense of story, and the creative follow-through to execute, we want to hear from you.

About OYO

Women’s intimate care is one of the most important yet overlooked parts of skincare.

While shelves are lined with products for the face and body, the most delicate areas, the bikini line, underarms, and inner thighs, are often ignored or treated like an afterthought.

OYO is here to change that.

We make clean, effective, beautifully formulated products for the parts that need extra care, and we’re rethinking what modern self-care really looks like.

👀 Stalk us:

Website

Instagram

TikTok

What you’ll do:

You’ll lead the creative direction and oversee content execution across OYO’s brand and social. From campaign shoots to TikTok trends, you’ll make sure our content stays fresh, strategic, and on-brand across every touchpoint: ads, emails, socials, product launches, and more.

This includes:

• 🧠 Creative Direction
  • Concept and moodboard seasonal and evergreen campaigns (based on our marketing calendar)
  • Propose shoot ideas and visual concepts for product launches, sales, and brand moments
  • Source and book studios, creators, and photographers when needed for campaign shoots
  • Coordinate logistics for UGC or brand shoots (locations, models, timing, product sends, etc.)
  • Help brief creators or editors, ensuring every piece of content aligns with brand tone and performance goals
  • Identify missing content or story gaps and proactively pitch new content ideas
  • Maintain and evolve OYO’s visual identity across platforms
• 📅 Instagram + TikTok Management
  • Schedule and publish feed posts, Reels, Stories, and TikToks (Repurposed content)
  • Design simple Canva assets (graphics, stories, carousel posts) for sales, launches, and promos
  • Repurpose UGC and creator content to keep our feeds consistent and emotionally engaging
  • Write platform-native captions, hook ideas, and suggest edits or selects when needed
  • Keep both feeds cohesive, high-quality, and relevant to what’s happening in the business
• ⚙️ Content Ops
  • Organize and tag assets in our drive or content library (we use Focal)
  • Maintain a 2–3 week rolling buffer of prepped and scheduled content
  • Flag gaps in the calendar, coordinate asset needs, and ensure we’re never scrambling
  • Collaborate with the founder, strategist, and editors to keep content flowing and aligned

You won’t be filming content yourself, but you will be the one ensuring our content is thoughtful, strategic, and visually beautiful from idea to post. You’re the bridge between our brand, our creators, and our audience.

You’re likely a fit if:

• You have a strong visual eye and clean aesthetic
• You’re organised, proactive, and have experience managing brand social accounts
• You understand what makes people follow, engage, and trust a brand online
• You’ve worked on content calendars, creator briefs, or social campaigns before
• You’re fluent in Instagram and TikTok: not just trends, but what content performs where
• Bonus if you’ve worked in beauty, wellness, or skincare (especially DTC brands)

What you’ll get

• A monthly retainer ($3,000+, depending on experience, and with room to grow as we scale and deepen the role)
• Creative ownership across two fast-growing platforms
• The chance to shape how a female-founded skincare brand shows up online
• A supportive, high-trust environment where your taste, initiative, and input actually matter

How to apply

DEADLINE: Monday, August 11th, 2025 @ 11:59pm EST

**Application Task**

• Part 1: Creative Direction Imagine we were planning a summer campaign called “Soft Girl Summer.” The vibe is: smooth skin, minimal effort, and main character energy. Your task: Create a moodboard that shows how you’d visually direct this campaign. Please include:
  • The overall visual tone (colour palette, lighting, vibe)
  • 1–2 content ideas (shoot setups, feed posts, or campaign activations)
  • Any props, casting, or creative details that would bring the story to life
  • 3 example headlines, and 1 caption you’d use to capture the tone
  ✅ Submit as a Canva link or PDF, no need to over-design, just show us your aesthetic POV.
• Part 2: Strategy After reviewing OYO’s Instagram and TikTok:
  • List 2 things you’d keep
  • List 3 things you’d improve or evolve
  • Share how you’d approach managing both channels week to week
  ✅ Bullet points are fine. ✅ You may also include a simple mock feed or example post if you’d like. Brand TikTok Account Brand Instagram Account
• Part 3: Intro Video Please record a Loom video (max 5 mins) telling us:
  • Why you’re excited about this role
  • 1–2 brands you love and why
  • What your past experience in creative/social looks like
  It doesn’t need to be polished, we just want to hear your voice and get a feel for your vibe.

Submit your test project using the form linked [...]. We’ll review all submissions and reach out to shortlisted candidates for interviews by the end of the month.

📁 Upload Instructions:

1. Create a Google Doc Title it: [Your First Name] – OYO Application
2. Inside the Doc, include:
   • A link to your Moodboard (Canva or PDF — make sure it’s viewable)
   • A link to your Loom video
   • Your written strategy answers (paste directly into the doc)
3. Make sure everything is accessible
   • All links must have viewing permissions ON
   • Double-check your settings before submitting
4. Submit your Doc link using the form [...]

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☀️ To apply to this role, click the big purple "Apply" button on this page. If the pop-up is a profile or an email draft, send them a message per any requirements above. Otherwise, fill out the attached form.

⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

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