SEO and Organic Growth Manager

I'm hiring an SEO and Organic Growth Manager at Transfr.

This is a high-ownership role for someone who understands B2B growth, keeps up with changing search behavior, and knows organic strategy should drive pipeline and revenue.

You'll work with an amazing team, a truly unique product, and a mission that matters.

Know someone who'd be a great fit? Send them my way.

Posted by: Wendy Parrish, Chief Marketing Officer

Reporting to the Chief Marketing Officer, this role will own SEO and AEO strategy across website content, landing pages, technical optimization, and organic visibility. You will develop and execute content strategies that help Transfr show up in search, answer key audience questions, and drive qualified engagement. You will also manage day-to-day website updates in Webflow, support campaign landing pages, and work with agency and freelance partners to execute larger design or technical projects.

This is a great fit for a hands-on organic marketer who can balance content strategy, website execution, and performance optimization in a fast-moving, mission-driven environment.

Location: This position is 100% Remote and can sit anywhere in the US but needs to be able to work core EST hours.

Compensation: Base salary range $130,000 - $145,000. Actual compensation may vary based on factors including experience, skills, education, location, and internal equity considerations. This role may also be eligible for bonus, company variable compensation and equity program.

Day to Day Responsibilities

• Lead Transfr's SEO and AEO strategy, helping workforce and education leaders discover Transfr when they are searching for solutions.
• Build and execute an organic content strategy that turns audience questions, search insights, and business priorities into high-performing onsite and offsite content.
• Own the day-to-day health and accuracy of transfrinc.com, making content updates in Webflow and ensuring the site reflects current messaging, products, campaigns, and priorities.
• Improve website performance by optimizing page content, metadata, internal linking, content structure, calls to action, and conversion paths.
• Identify technical SEO opportunities to improve crawlability, indexation, redirects, page speed, schema, broken links, and site health.
• Manage Transfr's social media agency and coordinate with Webflow design agency, freelancers, or other external partners to move projects forward.

Minimum Qualifications

• 4+ years of experience in SEO, organic growth, content marketing, website optimization, digital marketing, or a related role including familiarity with schema markup, Core Web Vitals, redirects, and technical website QA.
• Strong understanding of SEO fundamentals, including keyword strategy, search intent, content optimization, technical SEO, internal linking, metadata, and site structure.
• Experience developing content strategies that improve organic visibility, audience engagement, and conversion.
• Comfortable using AI tools to improve research, content development, SEO workflows, reporting, and productivity. Examples may include Claude, ChatGPT, AirOps, Jasper, Writer, Clearscope, MarketMuse, or similar tools.
• Naturally curious about how search behavior is changing, including AI-powered search, answer engines, generative search results, and emerging organic growth tactics.
• Experience analyzing website, content, and search performance data and translating insights into clear recommendations and action plans.
• Working knowledge of HTML, CSS, JavaScript, or other coding language
• Ability to manage agencies, freelancers, timelines, and cross-functional feedback while working on a small, hands-on marketing team.

Nice to Have

• Experience in B2B SaaS, education technology, workforce development, government, nonprofit, or mission-driven organizations is a plus.

Why Join Us

Transfr is on a mission to help create pathways to career success. Our immersive career exploration and training simulations empower learners and job seekers of all ages find the right job for them and build the skills they need to enter (or reenter) the workforce or change careers. Immersive VR experiences from Transfr have been shown in studies to deliver better learning gains than video tutorials, slide presentations, and other training methods. Learners also find Transfr experiences highly engaging and enjoyable. At Transfr, we believe the future starts with innovative workplace training and skills development.

Benefits

• Medical, dental, and vision insurance
• Annual professional development budget for each individual
• 401(k) savings plan
• Life, AD&D, and disability insurance coverage
• Company-provided laptop and other necessary equipment
• Paid time off (PTO) to support work-life balance
• Paid company holidays
• Company-paid parental leave
• Flexible work arrangements in a remote-first environment with employees across the U.S.