Aerosend is hiring a content strategist who wants to become a SEO Lead.

Here's what you will do:

1) Write Blogs/Content (We have a strategy mapped out)
2) Run end-to-end SEO (Almost everything is automated)

Pre-Requisities:

1) You love to write content
2) You understand SEO fundamentals
3) You want to learn agentic AI (Have a high-logical ability)

It's an in-person role in Delhi. We are willing to pay way higher than market for the right candidate.

Detailed scorecard attached below

Referral Bonus:
We are giving Rs 30,000 if you connect us with the right person and we hire them.
(Tag your recommendation in comments to qualify)

Posted by: Namit Jindal

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SEO Lead at Aerosend - Role Scorecard

Mission

To own Aerosend's SEO function end-to-end. Take organic growth to $10K in monthly new revenue within 12 months and establish Aerosend as the SEO category leader in email deliverability.

Aerosend is Primed for Growth

Keyword universe mapped. AI content pipeline built. Automated outreach stack ready. The strategy is set. What is missing is the operator who owns it.

You are not joining a team where the playbook needs to be written. You are joining one where the playbook exists and needs to be executed at world-class speed.

Outcomes

1. Revenue + Category Leadership

• $10,000 in new MRR from organic by month 12.
• Top 3 rankings for 20+ commercial-intent deliverability and cold-email keywords by month 12.

2. Pipeline Ownership

Own the AI-powered SEO pipeline end-to-end by day 60. Zero CEO or editor review pre-publish from day 60 onward.

3. Publishing Velocity

40+ articles per month (10 per week) from day 60, sustained through month 12.

4. Backlink Execution

60+ niche-relevant backlinks or guest posts by month 6. 120+ cumulative by month 12. Delivered via automated outreach.

5. Quality Floor

Every article passes the internal eye-test. Weekly spot-checks, logged pass/fail. Zero slop shipped.

What You'll Do, Month by Month

First 30 Days: Foundation

• Read the full Aerosend deliverability knowledge base (SPF, DKIM, DMARC, warming, IP reputation, blacklists).
• Cold email and sales basics (first 10 days).
• Shadow the CEO on existing content workflows.
• Master the AI-powered SEO pipeline: keyword research, brief, draft, edit, publish.
• Edit in-flight articles and ship your first 10 to 15 pieces (ramp mode).
• Take over keyword research from the CEO by day 20.
• Identify the first 10 backlink targets and launch automated outreach.
• Partner with design on the new website launch (if timing aligns).

Days 31 to 60: Full Ownership

• Publishing cadence locked at 10 articles per week.
• Pipeline fully owned. Zero CEO review pre-publish by day 60.
• Brief creation fully owned. No CEO input on topic selection.
• Quality log: pass/fail on every article, weekly review with the CEO.
• Backlinks: 20 cumulative by day 60.
• Build an editing playbook. Document the AI to human edit process in markdown.

Days 61 to 90: Scale the Engine

• Sustain 40+ articles per month.
• Backlinks: 40 cumulative by day 90.
• Monitor Google Search Console and Analytics weekly. Adjust briefs based on what is ranking.
• Build the internal-linking map. Every new article links to 3 to 5 existing; every old article gets 1 new link when relevant.
• Refine AI prompts based on quality scores.

Months 4 to 6: Compound

• Sustain publishing cadence.
• Backlinks: 60+ cumulative by month 6.
• Refine pipeline based on what is converting.
• Experiment with new content formats (comparisons, programmatic listicles, alternatives matrices).
• First category-leader signals appearing in rankings.

Months 7 to 9: Acceleration

• Sustain publishing cadence.
• Backlinks: 90+ cumulative by month 9.
• Refresh top-performing older articles (Google freshness signal).
• Start thought-leadership angles with original data and proprietary research.
• Test AI-search optimization (Claude, ChatGPT, Perplexity citations on deliverability queries).

Months 10 to 12: Category Leadership

• Sustain publishing cadence.
• Backlinks: 120+ cumulative by month 12.
• Own comparison and alternatives categories for the major deliverability platforms.
• Publish definitive-guide pillar pieces built to be cited by AI search.
• Hit #1 for 10+ commercial-intent deliverability keywords.

Competencies

Role-Specific

Writing ability (with taste). SaaS writing experience. Takes AI drafts and makes them readable, useful, and convincing. Has an opinion on what is good.

SEO fundamentals. Understands on-page, keyword intent, internal linking, and meta. Reads Google Search Console and Google Analytics fluently.

AI-native operator. Uses Claude and ChatGPT daily as an operator, not a novelty. Runs AI content pipelines without hand-holding. Comfortable with automation stacks.

Cultural

High Agency. Takes ownership end-to-end. IC who sees projects from zero to shipped. Decisions made, not asked.

Obsession with mastery. Refuses "good enough." Spots a skill or knowledge gap and closes it unprompted.

Loves Work. Long hours are fuel, not sacrifice. Treats elite output as the point.