B2B SEO Copywriter

Founded in 2018 in Switzerland, cogify Group unites bold thinkers to reshape industries through technology. With 60+ engineers and consultants across Switzerland and the GCC, the team blends Swiss engineering quality with a global vision for digital transformation.

Bringing together the expertise of cogify, inPositiv, Arrakis, and inGenitiv, the group delivers innovative solutions across AI, ERP, software development, and digital transformation. Smart products like organ!tz, account!tz, and iCards showcase this capability. We serve government, finance, healthcare, aviation, energy, and Industry 4.0.

We’re looking for an SEO Copywriter who can turn complex tech and consulting topics into clear, persuasive content that supports sales. Your work will increase visibility, improve rankings and help decision-makers understand our value, so they take action (book a call, request a demo, or start a conversation).

You’ll write and optimize content across:

• Company blog (SEO-driven articles)
• Website content (service/product pages, landing pages)
• LinkedIn (thought leadership + event recaps + POV posts)
• Sales enablement (use cases, one-pagers, email sequences, lead magnets)

What you’ll do :

SEO & editorial planning

• Own keyword research, topic selection, and content briefs (search intent first).
• Build and maintain a simple editorial calendar aligned with sales priorities.
• Refresh and optimize existing pages (on-page SEO, internal linking, structure, CTAs).

Writing & publishing

• Write high-quality blog articles (typically 800–1,200 words) that rank and convert.
• Improve and expand website copy with a focus on positioning, clarity, and conversion.
• Create LinkedIn content that drives visibility and inbound interest.
• Repurpose content across formats (blog → LinkedIn series → landing page → email).

Sales support

• Work closely with leadership, consultants, and sales to capture real customer pain points.
• Produce content that helps sales move faster: landing pages, use cases, case study drafts, and follow-up templates.
• Maintain “sales-safe” messaging with clear claims, strong proof, and no fluff.

Measurement & iteration

• Track performance basics (rankings, traffic, engagement, and conversions where possible).
• Improve content based on results by updating winners, fixing underperformers, and strengthening CTAs

What we’re looking for :

Must-haves

• Proven experience in B2B SEO copywriting (tech, software, or consulting preferred).
• Strong conversion-focused writing skills: clear structure, benefits-led messaging, proof, and strong CTAs.
• Solid understanding of search intent, on-page SEO, internal linking, and content refreshes.
• Native-level English or German (mother tongue). Most content will be published in English.
• Reliable, independent working style in a remote-first environment.

Nice-to-haves

• Background in literature, journalism, linguistics, or communications.
• Experience writing about software development, ERP/SAP, automation, agile delivery, or IT consulting.
• Familiarity with tools such as Google Search Console, Ubersuggest or Semrush, Strapi, WordPress, and LinkedIn (or similar).

How we work :

• Fully remote collaboration with a clear and fast feedback loop.
• Direct access to subject-matter experts and leadership when needed.
• Performance measured by content quality and outcomes (visibility, leads, and sales support).

• Join a Swiss-based tech leader in software, IT consulting, and digital transformation.
• Work with top professionals in an international, innovation-driven environment.
• Fully remote with a structured workload – Our 150-hour/month freelance model ensures a balanced workload, factoring in public holidays and personal time, unlike standard 180-hour contracts.
• Competitive compensation with a structured freelance contract, offering both stability and flexibility.

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