SEO Content Manager

I’m hiring an SEO Content Manager to join my team at RBC Insurance.

We’re scaling our GEO and SEO efforts and looking for someone who can help shape how Canadians discover, understand, and engage with insurance content across search and emerging AI-driven discovery experiences.

This role sits at the intersection of content, organic growth, client experience, and digital strategy. You’ll help us identify opportunities, build stronger content systems, improve visibility, and make complex insurance topics easier for clients to understand.

The ideal person is:
✅ Strong in SEO strategy and content optimization
✅ Curious about AI, GEO, and the future of search
✅ Comfortable using data to find opportunities and measure impact
✅ A strong writer and editor with great content judgment
✅ Able to work cross-functionally with marketing, product, analytics, design, and technology teams

This is a great opportunity for someone who wants to help build a modern organic growth engine inside a large organization with meaningful scale.

Posted by: Zaeem Sarwar, Senior Product and Digital Growth Director

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Job Description

What is the opportunity?

As the SEO Content Manager, you will play a key role in producing and managing high-quality SEO content for RBC Insurance. Working alongside our SEO lead, you will write and edit content yourself and manage a roster of freelance writers. This role is ideal for a skilled writer and editor who is passionate about content, comfortable with SEO best practices, and experienced in managing creative talent.

What will you do?

• Write, edit, and publish SEO-optimized content for RBC Insurance, ensuring every piece meets quality and brand standards.
• Manage a roster of freelance writers, providing briefs, editorial feedback, and ongoing guidance to maintain consistent content quality.
• Build and maintain a content calendar to ensure a steady, well-planned flow of content aligned with business priorities.
• Apply on-page SEO best practices across all content, including meta titles, descriptions, headers, and internal linking.
• Use WordPress to publish and manage content, making updates as needed to support performance goals.
• Track and report on content performance metrics, using insights to inform ongoing improvements.
• Collaborate with the SEO lead, marketing, and product teams to ensure content supports broader business objectives.
• Conduct content audits and implement updates to improve site health and search visibility.
• Stay current with SEO trends, algorithm updates, and content best practices.

What Do You Need to Succeed ?
Must-have

• Bachelor’s degree in marketing, Communications, English, or a related field.
• Minimum of 5 years of experience in content creation and SEO, with a proven track record of driving organic growth.
• Strong experience with WordPress, including content publishing, editing, and basic HTML/CSS knowledge.
• Hands-on experience using AI tools to improve content workflows and team efficiency.
• Proficiency in SEO and analytics tools such as Google Analytics, Amplitude, Google Search Console, SEMrush, and Ahrefs.
• Excellent communication and project management skills, capable of working cross-functionally with various teams.
• Ability to create SEO content briefs and provide editorial guidance to ensure content meets quality and SEO standards.
• Strong analytical skills to interpret SEO data and make informed decisions for content optimization.
• Strong copywriting skills to craft compelling and engaging content that aligns with brand voice and objectives.

Nice-to-have

• Experience in Direct-to-Consumer (DTC) marketing.
• Familiarity with technical SEO concepts and the ability to collaborate with developers to implement changes.
• Previous experience managing content strategies for financial or insurance-related websites.
• Knowledge of conversion rate optimization (CRO) and experience with A/B testing to improve content performance.
• Experience with backlink building strategies and developing outreach plans to secure high-quality links.

What’s in it for You?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
• Leaders who support your development through coaching and managing opportunities
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Flexible work/life balance options
• Opportunities to do challenging work
• Opportunities to take on progressively greater accountabilities
• Access to a variety of job opportunities across business
• RBCI software tools to boost your productivity

Job Skills

Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services

Additional Job Details

Address:

MEADOWVALE BUSINESS PARK, 6880 FINANCIAL DR:MISSISSAUGA

City:

Mississauga

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

INSURANCE

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2026-05-14

Application Deadline:

2026-05-28

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Compensation for this position (including salary and discretionary/variable payments) will be determined by factors, including but not limited to candidate's experience, skills, registration status, performance, individual goals, market conditions, and business needs.

Pay Range

The expected pay range for this position is:

$67,000.00 - $110,000.00

The pay range provided is for the primary work location referenced in the Additional Job Details section of this job posting. Pay ranges may differ based on location. If the posting lists multiple job locations, a recruiter can confirm availability of the role and the relevant pay rage for the additional locations listed. RBC supports pay transparency and we strive to ensure all pay ranges are competitive, fair, and equitable.

You have the potential to earn RBC's discretionary variable compensation program which gives you an opportunity to increase your total compensation, provided that business meets its performance targets and you meet your individual goals.

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.