SEO and Content Specialist

Summary

As an SEO & Content Specialist at a remote-first B2B SaaS company, you’ll lead the SEO program, focusing on both traditional search and AI-powered discovery to drive inbound growth for the company’s workflow automation platform. Your responsibilities will include conducting keyword research, optimizing content, producing high-value assets, and utilizing generative AI tools for content strategy. You should possess 2–4 years of SEO and content marketing experience, alongside strong writing skills and familiarity with SEO tools. Perks include working in a small, collaborative marketing team with the autonomy to innovate and adapt in a fully remote setup.

Description

Full-time · Remote-first (CET ±3h) · Marketing & Growth

Lead the next generation of SEO — optimising for both traditional search and AI-powered discovery.

HiCareer is helping a remote-first B2B SaaS company hire an SEO & Content Specialist to take ownership of their inbound growth. The company builds a workflow automation platform used by 300+ mid-sized businesses, and is doubling down on content as a key acquisition channel. They want someone who understands that SEO is evolving — and knows how to optimise for both Google’s SERPs and AI-powered search assistants.

This role blends strategy, execution, and experimentation. You’ll combine keyword research and competitor analysis with generative AI tools to produce, enhance, and repurpose content at speed — without sacrificing quality or accuracy.

🎯 What You'll Work On

You’ll design and run an SEO programme built for today’s search landscape.

• Conduct keyword research for both traditional SEO and AI-assisted search visibility
• Plan and produce content — blog posts, landing pages, and guides — using generative AI to support research and drafting
• Optimise existing pages for higher rankings and AI snippet inclusion
• Build and maintain a keyword/content performance dashboard
• Collaborate with designers and product marketers to produce on-brand, high-value assets

🚀 Your First 6 Months

You’ll be expected to make measurable improvements quickly while laying the foundation for long-term growth.

• Audit current SEO performance and AI-search visibility; identify top opportunities
• Launch a quarterly content calendar blending evergreen and trending topics
• Optimise 10+ high-potential pages for both search rankings and AI summarisation
• Increase organic traffic and AI-search impressions in target markets

✅ What We're Looking For

You’re someone who knows SEO is shifting — and you’re already working at the intersection of AI and content.

• 2–4 years of experience in SEO and content marketing
• Hands-on experience with generative AI tools for content research, drafting, or optimisation
• Understanding of AI-driven search behaviour (Google SGE, Bing Copilot, ChatGPT plugins)
• Excellent writing and editing skills in English
• Familiarity with SEO tools like Ahrefs, SEMrush, or similar
• Bonus: experience in B2B SaaS or working in a remote-first team

🌍 Setup & Team

• Fully remote within CET ±3h
• Small, collaborative marketing team working closely with product and sales
• Autonomy to test and learn, with leadership buy-in for innovation in SEO
• Async-friendly work style with clear goals and minimal meetings

📧 How to Apply

Apply via HiCareer and share a few lines about why this role matches your strengths.

Due to high interest, we may not reply to everyone individually — but feel free to use our Career Assistant to evaluate the match. You can also explore more roles via HiCareer’s platform.

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⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

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