SEO/AEO Content Manager

It's an exciting (and yes, challenging) time to have both feet in SEO/AEO and navigating the new landscape of website content. We're looking for someone to reshape our organic strategy to fit the new frontiers of search. Take a peek at this job, and share with anyone you think would be a good fit 🎯

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About the job

The Company

Frontline Data Solutions has been making safe work easy since 1999 with purpose-built EHS software that helps manufacturers, industrial companies, and complex operations manage safety compliance, training, change management, and contractor oversight. Our unified platform, including Frontline EHS, ACT, MOC, LMS, and CSM, gives EHS, operations, and HR leaders the visibility and control they need to protect their people and keep operations running. We are growing fast, investing in our brand, and expanding the ways we reach and serve our customers.

We are looking for an SEO & AEO Content Manager to own how Frontline gets found in search and in the AI tools our buyers use to research software. This is a content role: you will set the plan, then write and ship the work with the help of a seasoned brand and demand gen team. When an EHS, operations, or HR leader searches Google or asks ChatGPT, Claude, or Google AI Overviews which safety and compliance software to consider, we want Frontline in the answer.

This is a manager-level role reporting to the CMO. Our marketing team is small, so you will handle the writing and use freelancers or contractors to add capacity where it helps. A given week might mean drafting a comparison page, briefing a freelance writer, restructuring a page so AI engines can pull from it cleanly, or building an AI research workflow, and editing blog posts your writing freelancer has produced.

What You'll Do

• Own the SEO and AEO content plan. Build a content roadmap based on how Frontline's buyers (EHS, operations, and HR leaders in manufacturing and industrial settings) search and ask questions and prioritize it by business impact.
• Create on-site content that ranks and gets cited. Write and oversee blog posts, comparison and category pages, technical explainers, FAQs, and landing pages. Structure them for both traditional ranking and AI extraction, using answer-first formatting, clear topic and entity structure, schema, and year-stamped information.
• Build off-site authority and AI citations. AI engines lean heavily on third-party sources, so develop an off-site program that gets Frontline mentioned on the review sites, directories, and industry publications those engines draw from. Coordinate with SMEs to build and execute Reddit campaigns.
• Run AI-powered content operations. Use tools like Claude and Claude Code to speed up research, drafting, optimization, and repurposing. Build repeatable, agentic workflows that raise output without letting quality slip.
• Own SEO execution and hygiene. Handle keyword research, on-page optimization, internal linking, and content refreshes. Spot technical SEO issues that hurt crawlability, indexing, and rankings, and work with web and engineering resources to fix them.
• Measure and report. Report on the metrics that map to revenue: qualified organic traffic, AI citation share of voice, demo requests, and sourced pipeline. Give the CMO and leadership a regular read on results and the changes you are making based on them.

What You'll Bring

• Content Expertise: 4+ years of content creation experience for B2B SaaS, with WordPress experience.
• Industry Knowledge: Familiarity with the EHS, industrial safety, manufacturing, or compliance software markets is a plus. Alternatively, ability to get up to speed quickly on a technical, regulated B2B audience.
• Audience Focus: Experience writing for technical or operational B2B buyers.
• Demand Generation: Track record of building content programs that drive top-of-funnel performance.
• Cross-Functional Collaboration: Comfort working with Sales, Product, and Customer Success
• AI Proficiency: Fluency in using AI tools to generate high-quality content, research, and execute content operations.
• MarTech Expertise: Experience using WordPress and HubSpot for publishing, GSC and HubSpot for funnel and lifecycle reporting, and GA4 for website tracking.