Senior SEO Specialist

Hiring! Looking for a Senior SEO Specialist to join the team. If you love keyword research, technical SEO, and turning search into real growth, we'd love to hear from you.

Posted by: Suraj Joshi, Digital Technologist

About Outpace SEO

Outpace SEO is a high-performing digital marketing agency specializing in SEO and PPC services. We focus on delivering ROI-driven results through strategic SEO execution, technical optimization, and thought leadership.

Role Overview

We're hiring someone who can think critically, execute strategically, and bring fresh ideas to the table. You'll work directly with our Head of SEO and have a visible impact on client performance and long-term growth as you manage various clients for local and organic SEO.

As a Senior SEO Specialist, you will act as the technical and strategic anchor for high-scale, content-rich client accounts, steering them through an evolving search landscape defined by generative AI, complex algorithmic shifts, and rigorous modern technical web standards.

Key Responsibilities

• Holistic Strategy Development: Develop and execute holistic SEO strategies across multiple client accounts, establishing short, mid, and long-term SEO roadmaps that align with business KPIs.
• Performance Tracking and Analysis: Monitor performance metrics and adjust strategies based on outcomes, translating complex organic data into clear, actionable insights for client stakeholders.
• AI and Generative Search Optimization: Navigate the new face of AI in SEO by executing strategic workflows for AIO (AI Optimization) and GEO (Generative Engine Optimization) to maximize brand discovery within AI Overviews and LLM citations.
• Structured Data and Knowledge Graphs: Collaborate to build schema and structured data that enhance AI Overviews and knowledge-graph visibility, ensuring precise semantic entity mapping.
• Content Engineering and LLM Alignment: Craft and refine content prompts tailored for large language models to secure featured snippets and AI-powered answers.
• Advanced Research and Competitive Intelligence: Perform site-specific keyword research, topical authority mapping, and competitive gap analysis while continuously staying current on new SEO research, AI developments, and emerging trends.
• Local SEO Architecture: Optimize Google Business Profiles for various locations and create/optimize localized content for Business Profiles as required to dominate regional search footprints.
• Cross-Functional Coordination: Help generate ideas, working cross-functionally and partnering with client management, content, and development teams.

Required Qualifications

• Experience: Minimum 5 years of SEO experience, with a proven track record of driving organic growth for high-scale, content-rich websites in competitive industries. Agency-side account management background preferred.
• SEO Disciplines: Deep expertise across SEO disciplines, including on-page, technical SEO (crawl optimization, Core Web Vitals, structured data), and a solid understanding of off-page/link signals.
• Platform Mastery: Advanced proficiency with SEO and analytics tools, specifically Google Search Console, Lighthouse, PageSpeed Insights, Screaming Frog, Ahrefs, Semrush, Moz, and enterprise crawlers like DeepCrawl (Lumar) or Sitebulb.
• Data and Analytics Capabilities: Strong analytics foundation utilizing GA4 and privacy-safe analytics alternatives. Advanced proficiency in Google Sheets.
• Web Technology and CMS: Solid understanding of HTML/CSS, JavaScript rendering pathways, and extensive hands-on experience with CMS platforms including WordPress, Shopify, and headless/decoupled setups.

Nice-to-Have Skills

• Omnichannel Collaboration: Experience collaborating with PPC/SEM teams to build unified search strategies, identify keyword efficiency gaps, and maximize SERP real estate.
• AI-Driven Goal Achievement: Implement, test, and scale AI-powered workflows to achieve complex SEO goals such as automating intent classification at scale, accelerating technical code analysis, and expanding topical authority clusters.

Preferred Qualifications

• Bachelor's degree in Marketing, Computer Science, Data Analytics, Business, or equivalent practical experience.
• Demonstrated continuous learning through recognized industry credentials (e.g., Google Analytics 4 Certification, advanced Technical SEO training programs).