Senior Product Marketing Manager

The role

We're seeking an exceptional Senior Product Marketing Manager who will play a key role in shaping the narrative around our suite of tools designed for the modern creator. In this dynamic role, you’ll balance the positioning and messaging of individual features while crafting a cohesive, compelling story for Kit as a whole.

You’ll dive deep into the diverse world of creators—from artists and bloggers to educators and entrepreneurs, uncovering their unique needs through customer research, data, and competitive insight. You’ll translate those insights into clear, differentiated messaging that resonates across the full spectrum of our audience.

This role requires a rare blend of strategic thinking, storytelling, and scrappy execution. You know how to connect product capabilities to market opportunities, test and iterate quickly, and communicate with clarity—whether you're enabling a sales team, shaping a go-to-market plan, or influencing product direction. You thrive in cross-functional environments and bring others along with context and conviction. Join us and play a pivotal role in a team committed to empowering creators with tools that turn passion into livelihood—by telling the right stories, to the right people, at the right time.

Responsibilities

Research

• Proactively gather insights from customer research, sales calls, data, and competitors to educate internal stakeholders and help inform product strategy, roadmap, pricing, and packaging.
• Lead win/loss user research efforts and act as the voice of the creators we serve.

Positioning, messaging, and narrative design

• Refine our target personas and value propositions. Identify product use cases that enable creators to grow their audience, connect with their audiences, and earn a living online.
• Iteratively improve our positioning and messaging so that it clearly communicates our product’s value. Distill complexity into crisp messaging
• Help us define a new market category for the creator space and collaboratively shape a narrative that clearly communicates the value of our offerings.

Planning and execution

• Leverage and improve our go-to-market playbooks and lead the execution of product launches, ongoing feature releases, and new partnerships.
• Collaborate and influence internal stakeholders, including Product, Marketing, Sales, and Support teams, to identify and support their unique needs.
• Create customer-facing material, including web copy, videos, emails, case studies, blog posts, FAQs, tutorials, etc.

Analysis

• Measure product marketing performance through key metrics such as revenue growth, conversion rates, monthly active users, and feature adoption.
• Use large data sets to create high-confidence forecasts and growth plans to achieve company goals.

The right candidate has

• Multiple years of in-house experience in product marketing for SaaS, B2C tech companies. B2B experience is a plus.
• Proven understanding of segmentation strategies, developing buyer personas, articulating customer pain points, and crafting customer-facing messaging
• Exceptional visual, written, spoken communication, and presentation skills
• Proven Product-Led Growth (PLG) marketing experience with strong research and analytical skills
• Experience supporting sales enablement through effective messaging, collateral, and tools that drive revenue and improve sales performance
• Demonstrated ability to work as a team player, confidently collaborate with senior executives, and build consensus among multiple stakeholders and teams
• Ability to thrive in an ambiguous, fast-paced, and flexible environment with a high degree of autonomy
• Bias towards action and an operator mindset, with an understanding for the most important metrics and how to produce measurable results
• Self-motivated, organized, and communicative, capable of working effectively in a 100% remote work environment
• Have enthusiasm and belief in our mission, vision, and values

Compensation and benefits

Kit has standardized salaries based on position, no matter where you live. For this role, we’re hiring at a Level 4 ($158,000). The level is determined based on experience and our interview process.

Perks + benefits include:

• Profit Sharing
• Kit equity
• 401k with a 5% match
• We cover up to $1,950 per month toward medical premiums, with dental and vision premiums fully covered. We offer Health Insurance plans through Aetna.
• $4,000 equipment allowance for your first two years, $3,000 budget every following two years
• Individual learning + development budget ($3,500/year)
• Gender affirming benefits
• Childcare benefit up to $3,000 annually
• Twenty (20) days of paid time off during each year of employment
• Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work
• Ten (10) paid holidays a year
• Two weeks of paid sick time each year, including mental health + well being days
• Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year
• Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months
• Winter Break Closure: Kit closes for a week at the end of December, giving everyone a collective break to enjoy the holiday season. Essential support services remain available, with teams coordinating to ensure coverage during this period
• Four-week, paid sabbatical after five years with the team
• Fantastic in-person or virtual retreats with the team twice a year

How to apply

We know that most interviewing is tough. We aim to make it as good of an experience as we can, and part of that includes keeping you informed during the process.

We usually receive a large number of applications, but hope to get through them within two weeks of the post date for the role. Don’t worry, you’ll hear from us either way.

Here’s what you can expect from our hiring process:

1. Recruiter phone screen
2. Peer interview
3. Work sample
4. A technical interview to discuss the work sample and your technical knowledge

To get started, complete this application, including answers to the questions on the next page. We read every single application, and your responses to our application questions help put your experience into context. We’ll keep you informed through every step.