Senior Product Marketer

I'm hiring a senior product marketer for a Netherlands-based B2B SaaS (Remote) 💁‍♀️

One of our clients, Expandi, is a B2B sales / outreach automation platform and they are looking for a product marketer to join the team. You would be working directly under me + the wonderful product lead, Ana Pujana Jiménez and alongside bright people from all over the world.

Who we're looking for:
- 5+ years in product marketing (preferably SaaS / software)
- Previously built GTM strategies for software product launches
- Familiarity with SME / Mid-Market orgs (esp. with sales outreach)
- Use LinkedIn semi-regularly, ideally have tried sales navigator
- Love people, making connections, facilitating collaboration, and keeping up with multiple parties across departments and separate orgs.
- Assertive, creative, come up with your own ideas that you want to execute
- Fluent in English, good at communicating in verbal and written forms.

Being located in the EU is preferred, but we're open to anyone in timezones from EST (UTC -5) to EET (UTC+2). (Otherwise it'd be hard for you to meet with people across the company!)

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LIFE AT EXPANDI

At Expandi, we don’t just talk about being a great place to work, we live it. We are a fully bootstrapped SaaS company that scaled from zero to millions in ARR in just a few years, landing a spot on Latka’s list of the world’s fastest-growing bootstrapped software companies. That kind of growth only happens when you have ambitious goals, bold ideas, and a team that is hungry to make an impact.

Here, growth isn’t just about the business, it is about you. We invest in people so they can keep leveling up, both professionally and personally. Whether you are building new features, shaping marketing campaigns, or crafting content that reaches thousands, your work at Expandi has real meaning and global reach.

We believe in talent, not pedigrees. You don’t need an MBA or a Silicon Valley résumé to thrive here, just curiosity, drive, and the courage to think differently. What matters most is the energy you bring and the mark you are ready to make.

And while we hustle hard, we know culture is what keeps us strong: a remote-first team that celebrates wins together, swaps ideas daily, and a strong entrepreneurial mindset. At the end of the day, Expandi is about people, ambitious, creative, supportive people who push each other to be better than yesterday.

OUR OFFER TO YOU

Fair pay & rewards –> We believe great work deserves great rewards. That is why we offer competitive salaries with a solid base plus a performance-driven bonus structure. When Expandi grows, you grow too.

Growth potential –> Your career is our priority. Tell us where you want to go and what skills you want to sharpen, and we will back you with the resources, mentorship, and opportunities to get there.

Work-life balance –> Work should fit into your life, not the other way around. We trust you to manage your time, whether that means taking a sunny afternoon off and catching up later, or shaping a schedule that helps you thrive.

Ideas over hierarchy –> Titles don’t matter here, ideas do. If you have got a smart solution or bold concept, you will always have a platform to share it…..and the freedom to make it real.

A fun, supportive team –> We spend a lot of time together, so we make it count. At Expandi, you will join a global crew that is ambitious, collaborative, and loves to celebrate wins (big and small). Work hard, laugh harder.

THE POSITION

Product Marketer at Expandi is not only about promoting features but about truly connecting the product vision with customer needs and market opportunities. Our team is looking for an experienced Product Marketer to act as the bridge between Product, Marketing, and other stakeholders to ensure our story is clear, compelling, and consistent. A typical day doesn’t exist, you will find yourself aligning roadmaps across teams, shaping messaging for different customer segments, fact-checking content, and monitoring competitors to keep our positioning sharp. You will also drive product launches, build onboarding and demo experiences, create assets with internal and external partners, and report on key metrics that show how our marketing fuels growth. At the core, this role is about telling the product’s story in a way that inspires customers, empowers teams, and accelerates adoption.

Job requirements

YOUR KEY RESPONSIBILITIES

• Serve as a bridge between Product and Marketing teams: run sync meetings, ensure alignment, communicate product roadmap to plan marketing activities, voice marketing requests to the product team.
• Direct marketing team on product launches and necessary promotional activities.
• Determine and maintain key messaging and guidelines for the product and its features, including specifications for individual customer segments.
• Draft product-related communications via email and Intercom to keep our customers informed of new product updates, upcoming changes, and other key announcements.
• Monitor the competitive landscape for any shifts or key developments that affect product positioning.
• Fact-check any product mentions within marketing content for accuracy and alignment with product capabilities and messaging.
• Coordinate creation of any necessary product screenshots, videos, and other demo assets for purposes of marketing and sales enablement.
• Assist with creation and updates to onboarding flows and communications to both new paid and trialing users.
• Create interactive product demos using Navattic to showcase specific product features and capabilities.
• Direct creation of free interactive tools on the marketing website in coordination with an external developer team and internal stakeholders.
• Report on key product marketing metrics such as the conversion rate from trial to paid plans, number of new users who launch campaigns in the tool, number of users reactivated from churn.
• Collaborate with other departments such as product, customer support, customer success, and sales on key product marketing initiatives.
• Coordinate marketing collaboration with any external integration partners and the functionalities of those integrations.

YOUR TALENTS AND SKILLS

• 5+ years of product marketing experience in a software or SaaS organization.
• Record in building Go-To-Market strategies for software product launches.
• Previous experience in the SME/Mid Market in sales outreach.
• Familiarity with LinkedIn as an outreach tool (bonus also with Sales Navigator).
• Strong initiative and willingness to introduce new ideas.
• Good organizational skills, capacity to juggle multiple deadlines and projects.
• Extraverted and empathic, energizing teams and driving collaboration.
• People-focused: passionate about building meaningful professional relationships inside and outside the organization.
• Straightforward and assertive, great at giving feedback, even better at listening.
• Strategic entrepreneurial mindset with a keen eye for detail.
• Proactive, gets things done and makes things happen.
• Confident communicator, fluent in English.

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⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

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