Senior Media Reporter

Digiday is looking for a new senior reporter to cover one of our most exciting and critical beats on the media team - the creator economy. See more details below and please submit your interest to me (Snr media editor) [click apply to email] and [cc:] news editor.

Digiday is a remote company but we're looking for US-based candidates currently, although if you're UK based and have experience in this beat and want to apply, please do contacts us!

The role
We’re looking for an experienced Senior Media Reporter to cover the business of the creator economy – a beat that’s moving from influencer marketing and brand deals to a complex ecosystem spanning talent-let companies, platforms, venture investment, consumer products and live events.

The right candidate will break news, deliver in-depth analysis and build relationships across creators, talent managers, platforms, marketers and investors. This role is central to Digiday’s coverage of how media, technology and culture intersect.

Key responsibilities
- Content creation: Own the creator economy beat – from the business strategies of top creators and collectives, to how platforms like YouTube, TikTok, Instagram, LinkedIn, Netflix, Twitch, are reshaping monetization models.
- Break news and deliver exclusives that set the industry conversation.
- Write deeply reported features and profiles that show where power and money are flowing.
- Source building in these areas.
- Analyze platform shifts such as algorithm changes, monetization tools, AI integrations, and explain their impact for creators, advertisers and publishers.
- Co-host sessions on stage at Digiday Publishing summits.
- Represent Digiday at industry events and on podcasts.

What we’re looking for
- 5+ years’ reporting experience, preferably on business, media or technology beats.
- A proven ability to build sources and break stories
- Strong analytical skills to cut through hype and uncover what’s real
- Familiarity with the creator economy, platform ecosystems, advertising and digital media trends.
- Comfort working to regular deadlines
- A keen interest in helping cover and expand this exciting beat
- Willingness to collaborate on stories with other members of the editorial team

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☀️ To apply to this role, click the big purple "Apply" button on this page. If the pop-up is a profile or an email draft, send them a message per any requirements above. Otherwise, fill out the attached form.

⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

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