Senior Marketing Strategist

Let's work together? Inner Circle Strategy is hiring across Social, PR and Marketing Strategy in Lagos & London. If you've got good taste, know how to execute (or will do everything to learn) and love variety, get in touch:

Posted by: Abiola B., Chief Strategist

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Company: Inner Circle Strategy

Location: Remote (working on UK hours)

Time Commitment: Full-time

Experience Level: 5-7+ yearsears

Overview

We are a fast-growing, founder-led marketing and brand studio operating across creative, media, and lifestyle ventures. We’re looking for a Marketing Strategist to support the planning and execution of marketing initiatives across the business.

This role works closely with senior leadership and the wider team to turn brand goals into clear marketing plans, campaigns, and growth activity — helping keep projects moving, organised, and on track.

What you’ll do

Strategy & planning

• Support the development and prioritisation of marketing initiatives across campaigns, launches, partnerships, and growth projects
• Help translate business and brand goals into practical marketing plans
• Assist with campaign planning, roadmaps, and quarterly marketing calendars
• Research trends, competitors, and cultural opportunities to inform ideas and positioning

Campaign & channel execution

• Support the end-to-end delivery of marketing campaigns across digital, social, creator, influencer, and experiential channels
• Assist onsite during campaign and content shoots, using your editorial eye and creative direction to achieve a look that feels on-brand
• Coordinate timelines, tasks, and deliverables across teams and partners
• Work with designers, creators, and producers to brief and manage creative assets
• Help ensure brand voice and quality are consistent across all outputs

Influencer, partnerships & collaborations

• Support influencer and partnership programmes, from outreach to delivery
• Help source, brief, and coordinate creators, agencies, and collaborators
• Track content approvals, asset delivery, and basic partnership performance

Performance & optimisation

• Assist with tracking campaign performance and maintaining reports
• Help analyse results, summarise insights, and suggest improvements
• Support testing and optimisation across channels

Cross-functional leadership

• Work closely with the Founder’s Office Associate and marketing team to keep projects aligned and on schedule
• Coordinate with freelancers and specialists on specific workstreams
• Contribute to documenting processes, templates, and marketing systems as the team grows

Who you are

• 5-7+ years in marketing, brand, or growth roles (agency or in-house)
• Strong strategic thinking with hands-on execution experience
• Deep understanding of culture, digital ecosystems, and modern brand building
• Highly organised, proactive, and comfortable operating in fast-moving environments
• Confident leader and clear communicator
• Naturally collaborative and solutions-oriented