SENIOR COPYWRITER

Marketing, Product & Brand

Every word we put into the world either builds this brand or erodes it. We need someone who understands that.

Location: Remote — Anywhere in the USA (Las Vegas, NV strongly preferred)

Company: Seeking.com

Department: Marketing — Creative

Type: Full-Time, Exempt

Compensation: $90,000 – $135,000 annually (based on experience and portfolio strength)

About Seeking

Seeking.com is the world’s largest premium dating platform. Founded and led by an MIT alumnus, headquartered in Las Vegas, and operating as a hybrid-remote organization, we sit at the intersection of technology, consumer psychology, and world-class brand marketing.

Our business is as much data science and artificial intelligence as it is storytelling and creative execution. We create at the forefronts of psychology, economics, art, fashion, cinematography, and the science of human connection. As a leader in the dating space, our mission is to help people foster genuine relationships and find love.

We are scaling our marketing organization rapidly and our ambition is to make Seeking the most relevant brand in the world. Words are how we get there. The right words, to the right people, at the right time.

The Role

We need a single, exceptional copywriter who can own the written word across everything Seeking puts into the world.

This is not a role for a specialist. This is a role for a versatile, high-output writer who can switch between a five-word headline and a five-hundred-word email in the same afternoon — and make both of them sharp, persuasive, and unmistakably on-brand.

You will be the connective tissue between our marketing team, our product team, and our customers. You will write the ads that capture attention in a world drowning in noise. You will write the emails that get opened, read, and acted on. You will write the in-product copy that makes the user experience intuitive and clear. You will write the scripts that bring our brand to life on screen. And you will do all of it with the discipline of someone who understands that every word is a business decision.

If You’re Coming from an Agency, Read This

We know what agency life looks like. You’re juggling six to eight clients. Your best ideas get killed by committee. You write brilliant work that gets watered down by the time it ships. You never see the long-term impact of what you create because you’re already onto the next brief.

This role is the opposite of that.

One brand. Full ownership. Direct impact. At Seeking, you won’t be writing for a client — you’ll be writing for your brand. You’ll see your words reach millions of users across ads, emails, product screens, and video. You’ll watch the data come back and know exactly which headlines converted, which emails drove revenue, and which scripts moved the needle. No layers of account managers between you and the work. No creative briefs that get rewritten four times before you see them.

You’ll have the creative freedom of a small shop with the scale and ambition of a global brand. If you’re the kind of agency writer who’s been thinking about going in-house but only for the right brand — this is the one.

Why This Hire Matters

We’ll be transparent: we’ve tried to fill this role before without the right result. What we’ve learned is that we don’t need a writer who excels in one format and struggles outside of it. We don’t need someone who writes beautifully about topics they find personally interesting but shuts down when the subject changes. And we need someone who genuinely believes in what Seeking stands for — someone who can advocate for our brand with conviction, not detachment.

If you can only write white papers, this isn’t for you. If you need to be personally passionate about a topic before you can write about it well, this isn’t for you. If you see our brand and our mission and think “I want to help tell that story” — keep reading.

What You’ll Write

Your scope covers every piece of written communication that reaches a customer, a potential customer, or an internal stakeholder. Specifically:

Advertising & Paid Media

• Paid social ad copy across Meta, TikTok, Instagram, Google, and programmatic display
• Headlines, hooks, and calls-to-action designed to stop the scroll and drive conversions
• Banner ads, video ad overlays, promotional modals, pop-ups, and CTA-driven site messaging
• A/B test variants optimized for different audiences, placements, and campaign objectives

Email & Lifecycle

• Acquisition emails, promotional campaigns, and offer-driven sends
• Onboarding sequences, membership upgrade flows, and feature education emails
• Retention, re-engagement, and win-back campaigns
• Transactional and customer service messaging that still feels on-brand
• Subject lines, preview text, and CTAs engineered for opens, reads, and clicks

Product & In-App Copy

• Onboarding flows, tooltips, feature descriptions, and instructional copy that is clear, direct, and human
• In-app messaging, push notifications, and upgrade prompts
• Microcopy that guides users through the product experience with zero friction
• Error messages, confirmation screens, and system notifications that communicate simply and reduce confusion

Landing Pages & Web

• High-converting landing pages with headlines, subheads, body copy, and CTAs that move users to action
• SEO-optimized website content that balances search performance with premium brand voice
• Top-level site pages, feature pages, and campaign-specific landing experiences

Scripts & Video Production

• Short-form and long-form scripts for video ads, social content, and brand campaigns
• UGC-style scripts, influencer brief copy, and voiceover narration
• Storyboard collaboration with creative and production teams to ensure scripts translate to screen

Social Media & Brand

• Organic social copy across platforms, adapted to the tone and format of each channel
• Campaign launch copy, brand storytelling, and cultural moment content
• PR-adjacent copy: press pitches, brand statements, executive communications

Internal & Cross-Functional

• Decks, one-sheets, and presentation copy for marketing, product, and leadership teams
• Brand guidelines, tone-of-voice documentation, and copy style guides
• Competitive messaging analysis and positioning frameworks

How You Think About Writing

This section matters as much as your experience. We’re looking for a writer whose mindset matches the demands of this role:

• You write for the reader, not for yourself. You instinctively put yourself in the customer’s shoes and ask: what is the simplest, clearest, most compelling way to say this? You strip away jargon, cleverness for cleverness’s sake, and anything that makes the reader work harder than they should.
• You capture attention. You understand that we live in a world saturated with information and that most people will give you three seconds before they move on. You know how to earn those seconds and then earn more.
• You persuade without manipulating. You understand the psychology of persuasion. You know how to write copy that moves people to act — not through tricks, but through clarity, relevance, and emotional resonance.
• You adapt your voice to your audience. You can write differently for a 22-year-old on TikTok and a 45-year-old in an email inbox. You understand that different people are persuaded by different things, and you adjust your tone, structure, and approach accordingly.
• You believe clarity is kindness. Especially in product copy, you believe that the best writing is the writing people don’t even notice — because it made everything so obvious that they just moved through the experience effortlessly.
• You use AI as a force multiplier. You’re already using tools like ChatGPT, Claude, and other AI platforms to research, brainstorm, draft, and iterate faster. You see AI as a tool that makes a great writer even better, not a replacement for craft.
• You believe in the brand. You can’t write convincingly about something you don’t believe in. You understand Seeking’s mission — helping people find genuine connection — and you’re proud to put words behind it.

Qualifications

Required

• 5+ years of professional copywriting experience across multiple formats: ads, email, product/UX, landing pages, scripts, and social. Agency experience, high-growth in-house brand experience, or both.
• A portfolio that proves range. We want to see short-form (ads, headlines, hooks), mid-form (emails, landing pages), and long-form (scripts, brand campaigns). If your portfolio is all one format, this is not the right fit.
• Proven conversion copywriting ability. You understand how to write headlines that convert, CTAs that drive action, and email subject lines that get opened. You can point to results.
• Exceptional grammar, editing, and proofreading skills — you hold yourself to a flawless standard
• Deep understanding of audience segmentation and tone adaptation. You’ve written for multiple demographics and know how to shift your voice without losing brand coherence.
• AI proficiency. You actively use AI tools in your writing workflow for research, ideation, drafting, and optimization. This is not optional.
• Strong understanding of SEO fundamentals and how they intersect with compelling copy
• Experience with A/B testing copy and iterating based on performance data
• Ability to manage multiple concurrent projects across fast timelines without sacrificing quality
• Must be able to travel for team meetings, shoots, company events, and project needs.
• Strong preference for candidates open to relocating to Las Vegas, Nevada — our headquarters and creative hub.

Preferred

• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field
• Experience in luxury, lifestyle, dating, or subscription-based brands
• Background in direct response copywriting or performance marketing
• Experience writing UGC-style ad scripts and influencer briefs
• Familiarity with CMS platforms, email marketing tools (Braze, Iterable, or similar), and design collaboration tools (Figma)
• Understanding of consumer psychology, behavioral economics, or persuasion frameworks

What We Offer

• Competitive compensation: $110,000 – $135,000 annually — above the market average for senior copywriters, because we’re looking for someone above average.
• Ownership of the craft. You won’t be writing to fill a content calendar. You’ll be shaping how millions of people experience the Seeking brand.
• One brand, total immersion. No juggling eight clients and context-switching all day. You’ll go deep on one brand and see the direct impact of every word you write.
• Direct access to leadership. You’ll work closely with our Marketing Manager and collaborate across product, growth, creative, and executive teams.
• A company that’s scaling fast. Seeking is growing its marketing organization rapidly across Digital, Lifecycle, and Growth. The opportunity to grow your scope and influence here is real.
• A culture that rewards output, not hours. We care about what you deliver, not when you sit down. But we expect a lot of what you deliver.
• A brand worth writing for. Seeking operates at the intersection of luxury, technology, and human connection. The creative challenges here are unlike anywhere else.

How to Apply

Your portfolio is the most important part of your application. We want to see:

• Ad copy (paid social, display, or search)
• Email or lifecycle copy (at least 2–3 examples)
• A landing page or web page you wrote
• A script or video-related copy (if available)
• Any product/UX copy samples

In your cover letter, answer this: Pick a brand you admire. In 100 words or fewer, tell us what makes their copy great and what you’d change. Then, in another 100 words, tell us why you want to write for Seeking.

We’ve hired writers who looked great on paper but couldn’t deliver in practice. This time, show us what you can do.

Reflex Media is an equal opportunity employer.