Senior Funnel Marketing Manager

🚨 We're hiring a Senior Full-Funnel Marketing Manager at Rebrandly!

I'm looking for a growth-minded marketer to run programs to increase ARR across the customer journey—from first-touch to close, and expansion to advocacy. You'll be the bridge between our Growth Director's acquisition efforts and turning those prospects into thriving, long-term customers.

What makes this role special:
- Own customer lifecycle optimization, email marketing systems, and revenue expansion
- Work with a remote-first team that's been distributed since day one
- Impact millions of users and big brands like Hello Fresh, Puma, and US bank

We're looking for someone who's experienced at building impactful email programs, optimizing conversion funnels, and driving revenue growth from existing customers. You're a hands-on builder who knows success isn't about checking boxes—it's about driving real results.

You'll be working directly alongside:
- Stephanie Yoder, Director of Content
- Lauren Durell, Director of Growth

Ready to more brands connect with their customers through smart links? Apply, or pass it along to anyone in your network who might be a great fit!

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Rebrandly is the leading platform for branded link management, helping businesses create, track, and optimize their branded short links. We empower companies to strengthen their brand presence across all digital touchpoints while gaining valuable insights into their link performance and audience engagement.

Established in Italy in 2015, Rebrandly has operated as a remote-first company since its inception. With the teams located in the US and Europe, our diverse and global team serves tens of thousands of customers in over 30 countries. Our platform is trusted by millions of users and global brands worldwide, including Versace, Toyota, PayPal, and Zillow.

Purpose:

We're seeking a Senior Full-Funnel Marketing Manager to join our growing marketing team. Working alongside our Content Director and our Growth Director, who focuses on acquisition and new channel development, you'll own the complete customer journey from first touch through expansion and advocacy. You'll be responsible for turning prospects into customers and customers into advocates, while maximizing lifetime value at every stage of the funnel.

As a senior individual contributor reporting to the head of marketing, you'll have significant ownership over customer journey optimization, email marketing systems, and revenue expansion initiatives. This is a hands-on role that requires both strategic thinking and tactical execution.

This role is fully remote in the US.

About You:

This role is perfect for a growth-minded marketer who is experienced at building impactful email programs, increasing conversion rates throughout the funnel, and driving revenue growth from existing customers. You're a hands-on builder who can identify challenges and take action. You know your job isn’t to check a box, it’s to drive results, and adjust your strategy accordingly. And you have a track record of success that shows it. 

What You'll Do:

Customer Lifecycle & Email Marketing

• Design and execute comprehensive customer lifecycle email campaigns from onboarding, through retention, and expansion.
• Build and optimize lead-nurturing automation sequences to move prospects through the funnel.
• Create customer onboarding sequences that drive activation and early value realization.
• Manage all email marketing initiatives, including outbound emails, newsletters, product updates, and promotional campaigns.
• Develop and execute customer revenue programs including referrals, upgrades, and expansion campaigns.

Revenue Optimization & Funnel Management

• Own full-funnel optimization for specific customer personas and use cases
• Optimize PLG conversion funnels from first visit through customer activation
• Execute sales enablement initiatives to support the sales team with qualified leads and customer insights
• Test, track, and optimize all customer journey touchpoints for maximum conversion

Technical Implementation & Integration

• Set up and manage email & CRM integrations to ensure seamless data flow
• Implement and optimize marketing automation workflows in our tech stack
• Execute technical marketing implementations, including tracking, attribution, and reporting systems, to report on your success

Campaign Execution & Analysis

• Execute and optimize multi-channel campaigns focused on customer journey progression
• Conduct ongoing testing and optimization of all customer touchpoints
• Provide detailed performance reporting and analysis on customer lifecycle metrics
• Collaborate with the Growth Director to ensure seamless handoff from first visit to acquisition to lifecycle programs

We'd Love To Hear From You If You Have:

• 5+ years of experience in full-funnel marketing, email marketing, or customer lifecycle management in a PLG SaaS environment
• Proven experience driving revenue through customer onboarding, nurturing, and expansion programs
• Strong technical skills with marketing automation platforms, CRM systems, and email marketing tools
• Data-driven approach with experience in funnel analysis, cohort analysis, and customer journey optimization
• Hands-on experience with A/B testing and conversion rate optimization
• Strong project management skills with the ability to execute complex, multi-touch campaigns
• Excellent written communication skills with the ability to create compelling email content and customer messaging
• Self-starter mentality with the ability to work independently in a remote environment
• Customer mindset–you put yourself in the shoes of the customer to understand their needs, how to deliver them value, and how to drive action.

Why Join Our Team:

• Competitive salary commensurate with experience
• Fully remote work environment with flexible hours
• Comprehensive health benefits
• Professional development budget for continued learning
• Modern tech stack and tools to do your best work
• Collaborative team culture with significant autonomy and ownership
• Opportunity to make a direct impact on company growth and customer success

Rebrandly provides its full-time US employees with comprehensive benefits, including:

• Unlimited PTO
• Medical, Dental, and Vision health insurance plans
• Supplemental benefits: STD, LTD, Life and AD&D Insurance, HSA or FSA, and Talkspace
• Roth and Traditional 401(k) plans with company match 

That's all to say: these job listings are approximations! 

Rebrandly is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.

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☀️ To apply to this role, click the "Apply" button. If the pop-up is a profile or an email draft, send them a message per any requirements above. Otherwise, fill out the attached form.

⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

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