Senior Freelance B2B Content Writer

Senior Freelance B2B Content Writer (Healthcare / Enterprise Technology) 

Engagement type: Freelance / contractor 
Estimated workload: ~2 articles or thought leadership pieces per month plus one long-form asset per quarter 
Location: Remote (U.S. preferred) 
Reporting to: Head of Marketing / Content Lead 

Overview 

We are seeking an experienced Senior B2B Content Writer to support ongoing thought leadership and demand generation programs. This role will produce high-quality editorial content that translates complex industry topics into clear, compelling insights for executive audiences. 

The ideal candidate combines strong journalistic instincts, enterprise B2B marketing experience, and the ability to interview subject matter experts to develop credible, differentiated content. 

Our primary audience includes senior leaders at large health plans (VP–C-suite). Content must demonstrate industry fluency, analytical rigor, and editorial polish. 

 

Core Responsibilities 

Monthly content production 

• Write 2 articles per month (800–1,200 words) including: 

• Thought leadership articles 

• Industry analysis pieces 

• Interview-driven articles 

• Conference or webinar recaps 

Long-form content 

• Produce one major asset per quarter, such as: 

• White papers 

• eBooks 

• Research summaries 

• Strategic guides (2,500–4,000 words) 

Content development 

• Conduct subject matter expert interviews and extract compelling insights 

• Translate complex business or technical topics into clear executive-level narratives 

• Collaborate with marketing leadership on content structure, messaging, and positioning 

• Incorporate data, research, and external sources to strengthen credibility 

Editorial standards 

• Deliver content that is publication-ready with minimal editing 

• Maintain a professional, authoritative tone appropriate for enterprise audiences 

• Meet deadlines consistently and manage multiple assignments simultaneously 

 

Ideal Candidate Profile 

Experience 

• 8+ years of professional writing experience, with significant B2B marketing or journalism background 

• Proven experience writing for enterprise or executive audiences 

• Experience in healthcare, healthcare technology, or complex regulated industries strongly preferred 

• Track record producing white papers, industry analysis, and thought leadership 

Core skills 

• Exceptional interviewing and storytelling ability 

• Ability to quickly learn new domains and synthesize expert input 

• Strong analytical writing and structured argumentation 

• Comfortable working with senior executives and subject matter experts 

• Ability to transform conversations, transcripts, or rough outlines into polished content 

Working style 

• Self-directed and highly reliable 

• Comfortable collaborating with marketing and product leaders 

• Responsive to feedback while maintaining strong editorial judgment 

 

Deliverables & Expectations 

Typical monthly engagement may include: 

• 2 articles (800–1,200 words each) 

• Participation in 1-2 SME interviews 

• Revisions based on editorial feedback 

• Collaboration on quarterly long-form asset development 

Estimated time commitment: 20-30 hours per month 

 

Evaluation Criteria for Recruiter Screening 

Recruiters should prioritize candidates who demonstrate: 

Portfolio quality 

• Published B2B articles or industry commentary 

• White papers or long-form thought leadership 

• Writing that clearly explains complex topics 

Subject matter depth 

• Experience in healthcare, enterprise software, or analytics/data domains 

Editorial voice 

• Clear, authoritative tone suitable for executive audiences 

• Ability to synthesize ideas rather than simply summarize 

Professional reliability 

• Demonstrated ability to deliver consistent, deadline-driven content 

 

Portfolio Request 

Candidates should provide: 

• 3–5 thought leadership articles 

• 1–2 long-form assets (white paper, report, or eBook) 

• Links to published work or bylined articles