Senior Director AI Content Strategist

I'm hiring, again! We've re-opened the role I posted recently.

I won't be able to respond to everyone's comments and DMs, but still please share in both places.

Sr. Dir. AI Content Strategist (Individual Contributor)
12-month contract
Remote
U.S. only

This is an IC role. you will co-lead our internal AI content strategy initiatives, developing robust frameworks and tools that transform how we create and manage content. You'll establish AI usage guidelines and best practices, build comprehensive prompt libraries, collaborate with development teams on tool capabilities, work cross-functionally to enhance AI systems, implement quality tracking mechanisms, and help shape the future of TIAA's content practices.

This role really depends on both content leadership and AI experience. Of course the AI space is new. I'm not expecting candidates to have done everything in the description, but a strong level of AI chops is going to make a big difference.

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This is a Non-Employee Contingent Worker Role providing services for TIAA’s family of companies and will be employed by TIAA's preferred 3rd Party Supplier. As a Non-Employee CW, perform a variety of moderately complex business planning, support, and project-related duties. Demonstrates an exceptional standard of quality and holds themselves accountable to achieving excellent results.

This role will sit onsite, likely in a hybrid capacity, at the location(s) listed in this posting.

The anticipated term of this engagement will be 12 months. This term could be extended based on company business needs.

UX Lead II
The UX Lead II role acts as a key point of contact for product and UX partners, setting strategic experience direction that connects with overall product strategies.
Educational Requirements

• University (Degree) Preferred

Work Experience

• 8+ Years Required; 10+ Years Preferred

Career Level
10IC

Overview 

The Senior Director, AI Content Strategist leads the development and management of TIAA's internal artificial intelligence tools for content strategy.  
 
TIAA's design office is redefining the future of retirement, building confidence and improving the lives of millions of Americans. Our mission is to foster a design-led culture and strengthen our craft capabilities, to unlock innovation through cohesive, end-to-end experiences. We bring dignity and empower accessibility to arm our participants with secure income to and through retirement. 
 
In this role, you will lead our internal AI content strategy initiatives, developing robust frameworks and tools that transform how we create and manage content. You'll establish AI usage guidelines and best practices, build comprehensive prompt libraries, collaborate with development teams on tool capabilities, work cross-functionally to enhance AI systems, implement quality tracking mechanisms, and ultimately shape the future of TIAA's AI-powered content practices. 
 

Job Summary 

The Senior Director, AI Content Strategist CW plays a critical role in leading experiences that are connected across a complex ecosystem of user journeys. This role is a perfect fit for a leader with a strong and inclusive design POV. This leader will help ensure we use consistent, approachable, and brand-aligned content throughout our experiences. The leader will work with senior partners in design, product, and engineering on setting the strategy, prioritization, and delivery of content.  

As an innovator of retirement messaging for one of America’s most storied and important financial services organization, you will have the chance to shape the future of retirement. If you are motivated by complex, purposeful, and engaging challenges, then we invite you to join us on our mission!  

Responsibilities and Duties 

• Manage a content stream of work that partners with research, design, legal and compliance, product management, and engineering teams to establish modern, best practices for incorporating AI into our content workflows.  

• Execute the mission for the team with a radically user-centric and iterative mindset.    

• See the big picture so you can define and advocate for an ambitious content AI vision. Create and execute plans that deliver this vision in a scalable way, taking agentic AI into account.  

• Advocate for human-centered design, communicating ideas and concepts clearly to audiences of all levels of understanding and seniority.  

• Be a writer, bringing a maker mindset so teams can iterate and experiment collaboratively to challenge the status quo, inspire new thinking, and improve processes for creating future-forward product experiences.   

• Model shared ownership through thoughts, actions, and behaviors. Get things done, raising the bar for performance, and taking accountability for your own actions. 

Educational Requirements 

• University (Degree) Preferred 

Work Experience 

• 8+ Years Required; 10+ Years Preferred 

Preferred Experience & Qualifications 

• 10+ years of content strategy, management, and UX writing experience 

• Leadership roles in building and managing AI tools for content teams, including developing usage guidelines, principles, and best practices 

• Strong and demonstrated background in content management in an Agile delivery model and a track record of shipping high impact outcomes in a fast-moving and changing environment 

• Experience creating and managing prompt libraries and establishing AI quality tracking systems 

• Demonstrated working knowledge of or practice in Figma 

• Successful track record of creative problem-solving across cross-functional partners to drive best-in-class thinking from all parts of the organization while leading all phases of the content workstreams 

• Demonstrated experience contributing to AI governance frameworks and best practices with an openness to partner and collaborate with various stakeholders across the enterprise 

Start Date: 09-Sep-2025

End Date: 15-Sep-2026

Travel Required: Yes

Base Pay Range: $83.99/hr - $114.43/hr

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.

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⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

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