Senior Demand Marketing Manager, Content and Campaigns

Afresh is on a mission to eliminate food waste and make fresh food accessible to all. Our first A.I.-powered solution optimizes ordering, forecasting, and store operations for fresh food departments in brick-and-mortar grocers. With our Fresh Operating System, regional and national grocery retailers have placed $1.6 billion in produce orders across the US and we've helped our partners prevent 34 million pounds of food from going to waste. Working at Afresh represents a one-of-a-kind opportunity to have massive social impact at scale by leveraging uncommonly impactful software – we hope you'll join us!

We are looking for a Senior Demand Marketing Manager who is excited to wear multiple hats, balancing the strategy and execution of demand generation campaigns, event strategy and logistics, and content creation. In this highly collaborative role, you will work directly with the Head of Marketing, VP of Sales, and Sales Directors to design, execute, and optimize bespoke enterprise marketing campaigns to engage and convert key contacts within our targeted grocer account list. This is an exciting opportunity to shape the future of our marketing strategy and execution while directly impacting the company’s growth trajectory.

In this role, you will:

• Partner closely with sales to develop, execute, and analyze 1:1 marketing programs and campaign strategies that engage and accelerate deals with key target accounts
• Own the planning and execution of industry event sponsorships, from logistics to booth design and on-site sales coordination, with a focus on pipeline growth
• Collaborate closely with sales, marketing, and product to build content and design distribution plans that support sales enablement
• Track and analyze results of all marketing channels and programs to continually optimize ROI
• Manage vendor relationships, budget, and timelines to complete all work effectively
• Be customer-obsessed and systematically bring customer and prospective customer feedback into your plans

Skills and experience

The following represent the skills and experience our ideal candidate possesses. We encourage candidates to apply, even if they do not fulfill all the listed criteria.

• 5-7 years of experience managing GTM efforts (events, demand generation, content) for Enterprise SaaS
• Proven execution of custom ABM campaigns that delivered results and shows resourcefulness and creativity with small budgets; able to manage digital channels preferred
• Significant cross-functional experience across sales and marketing teams in Enterprise SaaS
• Preferred retail or grocery industry marketing experience
• Strong organizational, planning, and project management skills
• Curiosity, creativity, and a strong ability to multitask, trial new ideas, change priorities rapidly, and work through ambiguity with ease
• Strong analytical skills, with the ability to gather data, qualitative and quantitative, and emerge with insights to make and communicate well-reasoned decisions
• Ability to think strategically and willingness

📢 Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. Note that we are not affiliated with this brand or company. To support us, kindly let the recruiter know you found this job on CaveJobs.