Senior Creative Strategist

Own creative strategy for 8-figure wellness brands. Build briefs, lead a pod, use AI daily.

$60,000-$90,000/year | Full-time | EST overlap required

We run a performance marketing agency built around health, wellness, and eco-conscious brands. Most of our clients are eight-figure businesses. We work with supplement brands, better-for-you meat companies, and fitness product lines. Some spend millions per month on Meta ads.

We're a remote team of around 15 people spread across Europe, the US, Africa, and the Philippines. We believe in autonomy: people manage their own time, and we trust you to get the work done. We're also big on celebrating wins. At our monthly all-hands we shout out teammates who've shown our core values, and every new joiner gets a team codename (a monthly tradition we never skip).

We're looking for a Senior Creative Strategist to own creative strategy across multiple client accounts. You'll be the person who dives deep into customer psychology, turns research into killer briefs, and oversees a creative pod made up of video editors and graphic designers. You'll help us shift from founder-led creative strategy to a scalable, pod-based delivery model that runs on strong processes and smart use of AI.

Conduct deep manual research across Reddit, forums, and reviews to understand customer psychology
Use AI to expand research and develop detailed customer avatars and sub-avatars
Build psychology-backed creative briefs for video and static ads
Review and approve finished creative before it goes to the client
Analyse previous ad performance and iterate to produce more winning creative
Build out and improve the creative strategy workflow and processes
Oversee your assigned creative pod and support team performance
Work heavily with AI as part of your day-to-day process

You'll need to overlap at least 2-3 hours with EST (team starts at 9am Eastern). Outside of that, your schedule is flexible.

Requirements

To be successful in this role, you need:

Hungry to learn and grow - always diving into the latest updates in creative, new formats, interesting brands, copywriting, marketing, and marketing psychology
Comfortable and excited to work heavily with AI in your process
Strong at deep research (manual and AI-assisted) and turning it into psychology-based avatars and briefs
Strong copywriting and creative strategy skills that translate into great creative
Teachable and flexible - this role involves close collaboration and doesn't work with people who aren't
Self-starter who can manage your own responsibilities in a very remote environment
Experience producing winning assets that have supported between $100k-$500k per month of spend in a Meta ad account

Brownie points for:

Prior agency experience
Recent, demonstrable wins in creative strategy - creative that made it into accounts and became winners
Experience on accounts with significant ad spend (some clients spend millions per month on ads)
Familiarity with the tool stack: Slack, Notion, Claude, Motion, and Facebook Ads Manager

You're proactive. You don't wait to be told what to do. You can wear multiple hats and see the wider picture. When something can be improved, you improve it. You thrive in a remote, autonomous culture where people are trusted to get their work done. Learning excites you. AI excites you. Building something better than what exists today excites you.

Benefits

What's in it for you?

$60,000-$90,000 per year (depending on experience and seniority level)*
Full-time
Fully remote
Generous time off - take what you need as long as the work gets done
Flexible working environment - manage your own schedule outside of EST overlap hours

*Final compensation depends on experience and location.

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.