Senior Copywriter, Social

Attn: Social-First Sr. CWs! Come Work With/For Me!

Posted by: Craig Shparago, Creative Director

Senior Copywriter, Social
Rate

About Rate:
Rate is the 2nd-largest retail mortgage lender in the U.S. By offering industry-leading tools, low-rate mortgages, and unparalleled customer service, we've become the Home Purchase Experts®. At Guaranteed Rate, we think big – pushing beyond what most people believe is possible. We strive to work with the best of the best, building business with the best referral partners and hiring the best employees – allowing us to deliver world-class customer service. Our goal is to make sure every customer has a great experience. Headquartered in Chicago with 5,000+ employees in 300+ offices across the U.S. and licensed in all 50 states, we've helped thousands of homeowners with more than $37 billion in home purchase loans and refinances in just the past year alone.

Pay Range: $75k to 90k annually

Portfolio required. Applications without social-focused writing samples will not be considered.

Role Overview
Rate is building one of the most ambitious social-first brands in financial services. We are looking for a Senior Copywriter who understands how culture moves online and knows how to write for it in real time. This is not a traditional advertising or marketing role. This is a social-native role.

You will lead copy development across organic and paid social content, working closely with creative, video, brand, and performance teams to produce work that feels relevant, fast, and unmistakably human. From writing punchy captions and hooks to shaping scripts and campaign concepts, you will help define how Rate shows up across platforms every day.

The right person understands that the best social copy is sharp, fast, and culturally aware. You know how to write for attention, for reaction, and for performance.

Responsibilities

• Write high-impact copy for organic social posts across platforms including Instagram, TikTok, LinkedIn, YouTube Shorts, and emerging channels
• Develop paid social copy that is performance-driven, thumb-stopping, and optimized for conversion
• Partner closely with the creative and video teams to shape scripts, hooks, on-screen text, and campaign language
• Concept and contribute to social-first creative ideas, series, and recurring content formats
• Draft multiple variations of headlines, captions, and hooks quickly for testing and iteration
• Adapt tone across formats ranging from short, witty captions to longer-form storytelling and brand narratives
• Work in a fast-moving environment where speed, instinct, and cultural awareness matter as much as polish
• Collaborate with performance marketing, brand, and content teams to ensure copy aligns with both engagement and growth goals
• Help evolve and maintain Rate's voice as the brand continues to scale its social presence
• Monitor trends, platform behavior, and internet culture to keep content timely and relevant

Qualifications

• 5+ years of professional copywriting experience, with a strong emphasis on social media
• A portfolio that demonstrates strong instincts for voice, tone, humor, and cultural relevance
• Proven experience writing copy for both organic and paid social content
• Experience working alongside video and creative teams to develop scripts and concepts
• Ability to move quickly and produce high-quality work under tight timelines
• Strong understanding of how different platforms behave and how audiences engage on each
• Comfortable testing, iterating, and optimizing copy based on performance
• Strong editing skills and attention to detail
• Ability to shift voice depending on audience, moment, and business objective
• Agency, brand, or social-first media experience preferred
• Mortgage or financial industry experience is a plus!

What Sets This Role Apart
Rate is building a modern, social-led brand in a category that has historically been slow to evolve. This role will help shape how we speak, how we show up, and how we connect with audiences at scale. If you enjoy working at the intersection of culture, creativity, and performance, this is a rare opportunity to have real influence.

Guaranteed Rate is an Equal Opportunity Employer that welcomes and encourages all applicants to apply regardless of age, race, sex, religion, color, national origin, disability, veteran status, sexual orientation, gender identity and/or expression, marital or parental status, ancestry, citizenship status, pregnancy or other reason, as protected by law.

The company offers a comprehensive benefits program to eligible employees, including eligibility to participate in a company-sponsored 401(k); vacation benefits; eligibility for medical, dental, vision, and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; critical care insurance; personal accidental insurance; commuter benefits; pet insurance; certain time off and leave of absence benefits; well-being benefits (e.g., employee assistance program); and other supplemental benefits (e.g. legal planning assistance; identity theft protection; pet insurance; wellness resources).

Applications are being accepted on an ongoing basis.