Senior Copywriter

Hiring Senior Copywriters at Swish ✨

We have combined SaaS and Samosa, renamed our kitchens to neighbourhood kitchens, and launched our coffee by selling the benefit. We are now looking for someone to help write what comes next.

TL;DR

> Min 4 years of experience
> Writes with or without AI
> Practices clarity over cleverness 
> Knows Piyush Pandey, David Ogilvy, and Rory Sutherland  
> Understands different platforms

Link to apply in the comments (you would also find the job description within the form).

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W E  A R E  H I R I N G 

Senior Copywriter 

Bangalore Brand Team 4+ years Full time 

Swish delivers food in ten minutes. We have neighbourhood kitchens in Bangalore and Gurugram, and we are building a brand that feels less like a delivery app and more like a place that actually knows you. 

T H E  R O L E 

What this job is 

This role is for someone who understands that the best line in a push notification is not the cleverest one. It is the one that makes you open the app at 8:47 PM on a Wednesday. 

If you know the difference, and you have spent years sharpening it across formats, read on.

W H A T  Y O U  W I L L  D O 

1 Write across the full stack. Push notifications, in-app copy, packaging, campaign headlines, outdoor, inserts, and customer delight mailers. The format changes. The standard does not. 

2 Own the brand voice day to day. Not just follow guidelines, but add to them. You will be the person who catches when something sounds wrong and knows exactly why. 

3 Work closely with designers. The best copy and the best design are written at the same time, not handed off to each other. You should be comfortable in that room. 

4 Collaborate with the performance and growth teams. Not every brief is a brand brief. Some are pure conversion. Know when to be a poet and when to be a mathematician. 

5 Concept campaigns from scratch when asked. 

6 Write for two distinct markets. Bangalore and Gurugram sound different, eat different, and laugh at different things. Your copy should reflect that. 

7 Deliver fast when speed matters and slow when craft matters. Know which is which.

W H AT  W E  A R E  L O O K I N G  F O R 

1 Four or more years of copywriting experience, ideally at a consumer-facing startup or a creative agency working on consumer brands. 

2 A genuine range. You can write packaging copy, a push notification, a no-parking board, and a billboard. Four short formats, four different jobs. All of them should be good. 

3 An instinct for context. The best line in a packaging insert is not the best line for a billboard. You understand why. 

4 Clarity above cleverness. You know the difference between a line that sounds good in a deck and a line that works in the world. 

5 Comfort with feedback and iteration. You have a point of view on your work. You also know when you are wrong and can move quickly when that happens. 

6 Some understanding of how people actually use apps. Microcopy, empty states, error messages, and onboarding. These things matter, and you should care about them. 

7 A genuine interest in food, not just as a category to write about, but as something you actually think about. 

YO U  M I G H T  C O M E  F R O M 

A brand or content team at a D2C or consumer startup. A creative agency where you worked on everything from TV to DMs. A publication or content studio where writing was the whole job, not a supporting function. 

We care less about whether you have done every format and more about whether you can figure out any format fast. Show us range. Show us taste. Show us that you know when a line is done.