Senior Copywriter
State Farm✍️ I’m hiring a Sr. Copywriter to join my team at State Farm.
This role is for someone who loves turning complex topics into clear, useful digital content and knows how to balance customer needs, brand voice, SEO, accessibility, accuracy and compliance.
It’s a great opportunity for a writer who cares about craft, understands how digital content performs and can use GenAI responsibly — while knowing the em dash was not, in fact, invented by ChatGPT.
Take a look, and please share with anyone who might be a great fit.
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Overview
Being good neighbors – helping people, investing in our communities, and making the world a better place – is who we are at State Farm. It is at the core of how we operate and the reason for our success. Come join a #1 team and do some good!
Responsibilities
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State Farm is hiring a Sr. Copywriter to create and improve digital content that helps customers understand their options, take action and confidently engage with State Farm online. This role supports SEO-informed content across digital channels, including product pages, landing pages, articles, FAQs and other web experiences. You will write, edit and optimize customer-focused copy that supports organic search visibility, brand voice, business goals and customer needs. You’ll translate content briefs, SEO insights and subject matter input into clear, useful and compelling copy for digital experiences, including landing pages, product and service pages, educational articles, FAQs, headlines, calls to action, meta titles and meta descriptions. You’ll also help improve content quality by applying strong editing judgment around clarity, accuracy, readability, inclusivity, accessibility, tone and legal/compliance considerations. This role uses GenAI tools responsibly to support ideation, drafting, editing and variant creation, while maintaining human oversight, fact-checking and brand quality standards. In this role, you’ll partner closely with SEO, content strategy, UX, product, analytics, technology, marketing and legal/compliance teams to develop, review, approve and improve digital content. You’ll also support content testing and continuous improvement by using performance insights, customer needs and stakeholder feedback to refine copy over time. |
Qualifications
Required Qualifications
- Bachelor's degree in English, communications, journalism, marketing or a related field.
- 5+ years of professional copywriting, content writing or digital content experience, preferably for large-scale websites, digital marketing channels or enterprise brands.
- Strong portfolio of customer-focused digital copy, such as landing pages, product or service pages, articles, FAQs, email, paid/organic search copy or other web experiences.
- Demonstrated ability to write and edit clear, compelling, accurate and brand-appropriate copy for digital channels.
- Working knowledge of SEO-informed content practices, including search intent, headings, metadata, internal linking, FAQs, readability and on-page optimization.
- Experience translating briefs, business goals, customer needs and subject matter input into effective copy.
- Strong editing and proofreading skills, with attention to clarity, tone, grammar, accuracy, accessibility, inclusivity and consistency.
- Experience collaborating with cross-functional partners, such as SEO, content strategy, UX, product, legal/compliance, analytics, marketing or technology teams.
- Familiarity with GenAI writing tools and responsible AI-assisted writing practices, including prompting, review, editing, fact-checking and human-in-the-loop quality control.
Preferred Qualifications
- Experience writing for regulated industries, highly governed brands or content that requires legal, compliance or subject matter expert review.
- Experience creating or optimizing insurance, financial services, health care, technology, consumer services or other complex subject matter content.
- Experience working in content management systems or web publishing workflows.
- Experience developing or contributing to editorial standards, brand voice guidelines, content templates, prompt libraries or reusable writing guidance.
- Familiarity with A/B testing, messaging tests, search result snippet optimization or performance-informed content improvements.
- Familiarity with accessibility, plain language, UX writing or content design principles.
Items of Note
- Job may require travel via commercial transportation and/or operating motor vehicles
- May be subject to working outside of normal working hours, including weekends
- May require involvement in management-approved education programs and activities as applicable for continued development
- Exhibits thorough knowledge of department and company goals, strategies and vision, including contractual and compliance standards such as brand, intellectual property, copyright and trademark guidelines
Our Benefits
Because work-life balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week!
- Potential starting salary range: $100,000 - $125,000
- Starting salary will be based on skills, background, and experience
- High end of the range limited to applicants with significant relevant experience
- Potential yearly incentive pay up to 15% of base salary
At State Farm, we offer more than just a paycheck. Check out our suite of benefits designed to give you the flexibility you need to take care of you and your family!
- Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
- Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
- Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
- Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!
- Take a Little “You” Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!
- Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
- Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.
Visit our State Farm Careers page for more information on our benefits, locations, and the hiring process of joining the State Farm team!
Remote: Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.
Hybrid: Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.
Hub locations: Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL
Sponsorship: Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.
For Los Angeles candidates: Pursuant to the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with criminal histories.
For San Francisco candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
For Colorado, Hawaii and Washington State candidates:
Salary range: $110,000 - $137,500
Application deadline is expected to close on 6/26/2026. Applicant volume and hiring needs may result in early closure or extension beyond the listed deadline. To submit an application, click "Apply" on the job listing page on the State Farm career site.
For California, New York, and CT candidates:
Potential salary range: $125,000 - $156,250
Potential yearly incentive pay: up to 15% of base salary
Competitive Benefits, including:
- 401k Plan
- Health Insurance
- Dental/Vision plans
- Life Insurance
- Paid Time Off
- Annual Merit Increase
- Tuition Reimbursement
- Health Initiatives
For more details, visit our benefits summary page.