Senior Conversion Copywriter

About Winona:

Winona is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in house physicians providing world-class care via a fully vertically integrated business model.

About the role:

We are looking for a Senior Conversion Copywriter to join our dynamic marketing team. In this role, your advanced expertise in persuasive communication and passion for women's health will directly drive significant business growth and elevate our brand presence. You will own the conversion copywriting strategy, crafting impactful and empathic copy across a diverse range of platforms, including YouTube, Google Ads, Meta Ads, comprehensive email campaigns, video scripts, radio ads, and emerging channels. Your proven ability to blend sophisticated conversion-focused writing with the authentic and empathic Winona brand voice will be critical in engaging our audience, optimizing conversion funnels, and supporting their journey through perimenopause, menopause, and beyond. This role demands a strategic thinker who can not only execute but also define, measure, and scale our conversion copywriting efforts.

Seniority Level: Senior Level

Responsibilities:

• Write and optimize high-converting copy across YouTube, Google Ads, Meta Ads, email, SMS, video scripts, landing pages, and other short-form assets.
• Own the messaging strategy and execution for lifecycle campaigns and performance marketing initiatives.
• Collaborate with cross-functional teams to align copy with business goals, brand voice, and campaign objectives.
• Use audience insights, A/B testing, and performance data to continually refine and optimize messaging.
• Elevate brand voice and tone across all channels while maintaining consistency and empathy.
• Stay ahead of trends in direct response, conversion optimization, and women’s health communication.
• Demonstrate expert self-management, taking full ownership of projects from inception to completion, exhibiting proactive initiative and resourceful problem-solving.
• Utilize AI tools like ChatGPT when appropriate to scale ideation and maintain creative momentum, without sacrificing voice authenticity.

Requirements:

• 5+ years of hands-on experience writing conversion-focused copy across digital channels.
• Strong track record of success in lifecycle marketing, email/SMS funnels, and performance ad copywriting.
• Exceptional proficiency in creating high-impact, scalable ad conversion copy for new campaign launches and ongoing optimization, with a clear understanding of funnel stages.
• A portfolio that shows exceptional ability to write with clarity, persuasion, and emotional intelligence.
• Impeccable command of the English language, both written and verbal, with an acute attention to detail, grammar, and punctuation.
• Deep understanding of digital marketing strategies and understanding of the copy-design relationship.
• Ability to manage multiple high-priority projects in a fast-paced, remote-first environment.

Nice-to-haves:

• Experience writing for telehealth, health tech, or wellness brands.
• Familiarity with menopause-related content or marketing to a midlife female audience.

What’s in it for you?

As a full-time member of our team, you’ll enjoy:

• Flexible hours, work wherever you choose.
• Unlimited Paid Time off
• Paid non-working holidays per country of residence.
• Medical/ Dental/ Vision insurance (US-W2).
• Referral bonuses.
• Financial support for online courses.
• Fun and casual work environment.
• Employee engagement activities and virtual gatherings.
• We are a diverse, global team! 🌍

Equal Employment Opportunity

Winona provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Equal employment opportunity extends to all aspects of employment including, but not limited to, recruitment, hiring, training, promotion, demotion, transfer, leaves of absence, and termination. Winona takes allegations of discrimination, harassment, and retaliation seriously and will promptly investigate such behaviors.

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