Senior Content Strategist

Salary Range: $99,000 - $110,000 per year.

The above base pay range may vary depending on location, job-related knowledge, skills and experience. The range listed is just one component of Wayfair’s total compensation package for employees. Depending on the position offered, equity, bonuses, commissions and other forms of compensation may be provided as part of the compensation package, in addition to a comprehensive suite of medical, financial and additional benefits.

This position is a hybrid in-office role that works out of our Boston HQ (Tuesday-Thursday will be working in office and Friday is work from home). This is not a virtual / remote position.

At this time, Wayfair will not sponsor applicants for this position for the following work visas: F1-OPT, STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN.

We’re looking for a Senior Content Strategist to develop messaging systems for new and evolving products, services, and initiatives and translate them into scalable, AI-enabled creative workflows.

This role sits at the intersection of brand strategy, creative development, and applied AI. You’ll define names, taglines, value propositions, and narrative frameworks that shape how we show up across channels — and help operationalize that thinking into repeatable systems that enable faster, more consistent content creation.

You should be a strong strategic thinker and editor first, with experience using generative AI to accelerate ideation, explore messaging, and support content development. You don’t need to have built complex AI systems from scratch, but you should be comfortable structuring your thinking in ways that can evolve into scalable workflows over time.

You’ll also play a key role in mentoring and enabling other writers, helping the team adopt AI-assisted workflows while maintaining a high bar for quality and brand integrity.

What You’ll Do:

Messaging Architecture & Strategy

• Develop messaging toolkits for new products, services, and campaigns
• Define naming systems, taglines, value propositions, and positioning frameworks
• Create clear, modular messaging structures that can scale across channels
• Use generative AI to accelerate ideation, explore message territories, and refine positioning

Content Systems & AI Workflow Development

• Translate messaging frameworks into structured prompts, templates, and early-stage AI workflows
• Build and iterate on reusable systems that support consistent, on-brand content generation
• Partner with creative and channel teams to ensure systems are practical and usable
• Continuously refine workflows based on output quality and team feedback

AI-Assisted Creative Development

• Use AI tools to rapidly explore creative directions and variations
• Use synthetic AI testing and other rapid evaluation methods to refine messaging
• Generate and refine copy across key channels (e.g., PDP, email, paid social)
• Apply strong editorial judgment to bring AI-assisted outputs to final quality

Editorial Oversight & Team Enablement

• Review and refine both AI-generated and human-written copy to ensure brand alignment and clarity
• Mentor junior writers and cross-functional partners on how to effectively use messaging systems and AI tools
• Establish best practices and guardrails for AI-assisted content creation
• Help build team confidence and fluency in using AI to support creative work

Cross-Functional Partnership

• Collaborate with Product, Marketing, and Design to align messaging with business objectives
• Ensure messaging translates effectively across channels and formats
• Partner with research or product teams for real-user validation when applicable

What Success Looks Like

• Messaging systems are clear, differentiated, and easy to apply across teams
• AI-assisted workflows improve speed and consistency without sacrificing quality
• Writers and partners are confidently using messaging systems and AI tools
• Creative output — whether human- or AI-assisted — remains high-quality and on-brand
• Content systems evolve and improve over time based on real-world use

What You’ll Need:

Experience

• 6–10 years of experience in brand, product, or integrated copywriting
• Proven experience developing messaging frameworks, naming, or positioning systems
• Strong portfolio demonstrating both conceptual thinking and execution

Skills

• Deep understanding of brand voice systems and messaging architecture
• Ability to distill complex offerings into clear, differentiated messaging
• Experience using generative AI tools to support creative development, ideation, and iteration – maintaining brand voice across explorations
• Ability to think in systems and translate ideas into repeatable frameworks
• Comfort mentoring others and providing clear, actionable feedback
• Strong cross-functional collaboration skills

Nice to Have

• Experience building or experimenting with structured prompts, templates, or custom GPTs
• Experience training or managing junior writers
• Familiarity with message testing methodologies or research-driven iteration
• Experience in consumer tech, e-commerce, or service-oriented brands

Benefits & Perks - US

• Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.
• No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service.
• Global Traveler Health Insurance through GeoBlue.
• 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
• Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.
• 401(k) matching with immediate vesting.
• Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
• Tuition Reimbursement.
• Wayfair Employee Discount.
• Gym/Fitness Discounts (Wellhub and varying regional memberships).
• Exclusive access to thousands of perks & discounts through BenefitHub.Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.