Senior Content Strategist

Revinate is one of the largest and most innovative providers of direct revenue-generating solutions in the hospitality industry. Revinate's mission is to deliver hoteliers scalable direct revenue and profits from data-driven solutions that cultivate deeper relationships with guests. Revinate’s Direct Booking Platform helps capture, convert and retain guests with strategies and services that maximize direct booking revenue. This combination maximizes the lifetime value of each guest through personalized and targeted campaigns across the guest journey. Revinate Marketing has won 1st place for Hotel CRM & Email Marketing in the HotelTechAwards five years in a row!

Role Overview
The marketing team at Revinate is focused on both the long term (brand equity building) and the short term (performance marketing, demand generation). 
We don’t see a contradiction in being metrics driven and being creative.
Across different marketing functions (customer marketing, demand generation, product marketing, brand marketing, communications etc), our targets are closely tied to the company’s sales targets.  
We are currently looking for a content strategist at the senior manager/director level.  This role reports into the VP of Brand Marketing and Communications within the marketing department. 

What You'll Do

• Define content strategies for audience in different markets (NA, EMEA, APAC) by performing keyword, industry and competitor research 
• Prioritize data based research in the ideation process to ensure that content produced reaches maximum people 
• Work with marketing leaders to build a strong communications team over time
• Collaborate within the wider marketing team to drive content strategy recommendations based on audit findings, content types and templates, sourcing plans, sitemaps and taxonomies, traffic analyses, governance plans, and more
• Translate content strategies into content calendars for the global team to follow and manage these calendars effectively with team support
• Analyze the performance of content and generating actionable reports based on agreed metrics such as site wide traffic, keyword analytics, user feedback, and other performance data
• Translate keyword research and strategy into on-page SEO for website as well as optimizing other content for search
• Responsible for planning and strategy of cornerstone lead magnet pieces like quarterly guides, product releases, customer stories and more
• Manage a team of writers to deliver against quality standards, briefs and optimization playbooks 
• Run experiments to test new processes in content production and distribution
• Support marketing team as needed in other areas/functions based on team requirements that necessitate an all-hands-on-deck approach

What You'll Bring

• Bachelor’s degree in marketing, business, or related field
• Excellent written and editing skills Attention to detail and ability to maintain and enforce high standards of quality
• Experience with tools like SEMRush, Google Analytics, WordPress
• A holistic understanding of content marketing and the role it plays in achieving business growth 
• A strong understanding of content distribution channels including search engines, social media, email, and PPC
• 5+ years experience creating content strategies from scratch for B2B SaaS companies
• 5+ experience creating content calendars and writing keyword-driven article briefs that tie into content strategy
• 2+ experience managing a team
• Strong project management, multitasking, and decision-making skills
• Collaborative and can-do team spirit 

Benefits

• Health insurance-employee premium paid 100% by Revinate
• Dental insurance-employee and dependents’ premium paid 100% by Revinate
• Vision insurance-employee and dependents’ premium paid 100% by Revinate
• 401(k) with employer match
• Short & Long Term Disability insurance
• Life insurance
• Paid time off
• Monthly work from home stipend
• Telehealth access
• Employee Assistance Program (EAP)

$80,000 - $120,000 a year

This salary range may be inclusive of several career levels at Revinate and will be narrowed during the interview process based on a number of factors, including (but not limited to) the candidate’s experience, qualifications and location. 

Revinate values the flexibility of a remote workforce and the benefits of localized hiring. We focus on specific cities to foster local communities and enhance team cohesion, allowing employees to collaborate, attend local events, and build a strong sense of community and company culture.

Candidates must be located in the city listed in the job application. Thank you!

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