Senior Content Strategist
FederatoFederato is on a mission to defend the right to efficient, equitable insurance for all. We enable insurers to provide affordable coverage to people and organizations facing the issues of today - the climate crisis, cyber-attacks, social inflation, etc. Our vision is understood and well funded by those behind Salesforce, Veeva, Zoom, Box, etc.
Federato is the only AI-native platform that spans the full policy lifecycle and changes the way insurance work gets done. Better decisioning is built-in, not bolted on: insurers' unique portfolio goals, strategies, rules, and appetite are part of the workflow so underwriters win the right deals, faster. From the moment a submission hits an underwriter’s inbox, AI is put to work, triaging submissions with a focus on high-appetite business, delivering real-time feedback on the portfolio, and consolidating workflows into a single proven system. Federato drives better business outcomes.
As the Senior Content Strategist, your primary responsibility will be to create and maximize the use of impactful content across various channels and audiences. The ideal candidate possesses superb writing skills and strategic acumen and is adept at simplifying complex topics into engaging, easily comprehensible narratives. Working as a strategic partner across marketing and go-to-market teams, this individual will play a critical role in helping us drive brand awareness and educate our target audience to drive inbound traffic.
You @ Federato
- Collaborate with subject matter experts to craft original content in a variety of formats, from blog posts and articles to white papers, infographics, videos, and more.
- Develop and implement content strategies aligned with our immediate and long-term marketing initiatives and campaigns.
- Collaborate as a thought partner with product marketing, demand gen, field marketing, executive stakeholders, and external agencies to develop content and strategies that drive business outcomes across the buyer journey.
- Champion best practices in grammar, writing, and style.
- Measure and report on content performance; refine strategies based on insights.
- Act as a connector across teams, translating priorities into unified narratives that support marketing, sales, and product objectives.
Qualifications
- 6+ years of content marketing experience in the B2B tech/enterprise software space, background in insurance or fintech is a strong plus.
- Experience leading content strategy in collaboration with product, sales, and marketing teams to shape positioning and drive pipeline.
- Adept at developing and publishing content for social media channels, with an eye for brand voice, timing, and audience engagement.
- Robust portfolio of published work showcasing strong English writing skills and ability to translate complex topics into digestible content.
- Exceptional writing and editing abilities.
- Proficient in devising strategies for disseminating content across a variety of lengths (long-form + short-form) and formats (blog posts, video, interactive, audio, etc).
- Proficient with the use of AI tools for content ideation, drafting, and competitive analysis
- Strong understanding of SEO/AEO best practices and ability to execute on strategies that drive results.
- Comfort working in a fast-paced, deadline-driven environment.
- Proven ability to partner cross-functionally with senior stakeholders, influencing strategy and aligning content to broader business goals.
- Strong communicator able to navigate feedback loops and align diverse perspectives into a unified content direction.
- Proven ability to manage multiple content projects simultaneously, driving timelines, quality, and alignment across teams.
Here at Federato, your capabilities are important, but culture fit is quintessential. We move fast, are eager to listen to our users, take a first principles approach to solving problems, and value learning and the ability to change our minds. Most importantly, we're here to have fun. Our ability to make a difference starts with our people. We would love to work with you!
We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender expression, sexual orientation, age, marital status, veteran status or disability status. We will provide reasonable accommodation to individuals with disabilities to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation at talent@federato.ai
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