Senior Content Designer

Company Description

We are Nurun, at the crossroads of creativity and technology. We create digital experiences that help to grow brands and transform organizations. We are hybrids who organize our work around multi-disciplinary collaboration. Our vision: humans first, technology second. Always the same ingredients, but never the same recipe: we adapt ourselves as needed to ensure the excellence of our products.

We’re a large group of diverse professionals gathered in Toronto, Montreal, Quebec City, Windsor, and even Saskatchewan! Who are these professionals? We organize as teams of Experience Designers, Developers, Client Partners, Project Managers, Strategists, and Business Designers.

Nurun is looking for a Principal Content Designer who’s passionate about the written word and thrives on leveraging insights and business goals to define strategic roadmaps. Content makes an experience memorable, drawing users in and compelling them to engage. It solves problems, starts a dialogue, and builds trust. At Nurun, we create tailored content that persuades, inspires, and ultimately leads to action. This is achieved by bringing together client objectives, user needs, and data to design content solutions that drive results. 

Overview

You’ll be responsible for governing the content operations of a major client account, ensuring consistency and clarity in messaging across the brand ecosystem, managing the content lifecycle and internal process documentation procedures, and liaising between teams and stakeholders. You will develop content strategies, define user experiences, and create scalable content that brings these visions to life on websites and other digital products. The job involves a clear understanding of the digital ecosystem and the important role content plays in driving performance. 

Responsibilities

• Lead cross-functional collaboration with Content Designers, Product Designers, Researchers, Product Managers, Analysts, and Engineers to understand user needs, define requirements, and align on business goals.
• Develop and articulate a content strategy point of view, crafting clear and compelling narratives to influence product development from ideation to launch.
• Ensure the delivery of high-quality, end-to-end product copy and narrative journeys that elevate the user experience.
• Review and edit contributor work to ensure alignment with content best practices, brand tone of voice, and strategic objectives.
• Drive and execute content design strategies that align with business objectives and enhance the overall product experience.
• Define and create procedural documents to ensure contributors and collaborating teams follow optimized content governance practices.
• Partner with leadership to build and refine the content strategy for AI writing, prioritizing innovation and scalability.
• Mentor the team of Content Designers as a Subject Matter Expert, providing strategic guidance, actionable feedback, and subject matter support to help them achieve their full potential.
• Offer strategic clarity and focus for the team, identifying and removing barriers to success while fostering a culture of collaboration and excellence.
• Document strategies with comprehensive guidelines, establishing and evolving best practices and principles for content design.
• Co-own and evolve content style guides, ensuring they’re comprehensive, up-to-date, and effectively adopted across teams.
• Champion content governance and consistency at scale, driving alignment and quality across the organization.

Additional tasks

• Copywriting: crafting impactful and emotionally engaging text
• UX writing: functional copy that’s clear, concise, and leads to action
• Conducting content strategy activities, including: content inventories, heuristic reviews, competitive benchmarks, content guidelines, tone/voice/style, content governance & workflow
• Synthesizing research findings to identify key strategic tactics and areas of opportunity
• Contributing to project vision and roadmap from a content expertise standpoint
• Copy deck template ownership; facilitating content management and the involvement of other experts (product design, development)
• Creating optimized content (SEO/GEO, accessibility, content testing)

Qualifications

• Bilingual (French & English) with excellent English writing skills 

• 5 years+ related experience and subject matter expertise in content design, strategy, and copywriting
• Strong organizational skills, governance abilities, and attention to detail
• A strategic mindset to go beyond project objectives and accomplish overarching goals
• Familiar with Miro and Figma (an asset); 
• Google Suite power user (an asset)
• Understanding of SEO/GEO and familiar with writing copy to improve content performance
• Familiar with web accessibility best practices (WCAG 2.0 AA)
• Proficiencies in AI (using AI-powered tools, leveraging efficient prompts, etc.) and scoping for AI injection into workflows
• Strong interpersonal communication skills, presentation skills, and ability to work as part of a multi-location team
• Ability to take feedback and clearly communicate rationale for content recommendations or decisions
• Familiar with standard concepts, best practices, and workflows associated with content development

Additional Information

We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request. 

Salary

 Transparency matters to us. The salary range for this position is $95K - $105K per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.   

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

By nature, Nurun is fundamentally human; from our culture of collaboration, to how we work with our clients, to how we empathize with and serve the customers of our clients. It’s critical that our candidates operate on this level, fostering and enriching our human-centric culture.

Nurun is also offering: 

• Vacation time starting from day one (depending on experience level)
• 10 extra days off during the holidays and 2 personal days
• 6 sick days/mental health days
• After 1 year: the option to work fully remote for up to 6 weeks in any country where we have an office
• Competitive health insurance (dental, vision, short/long term disability) 
• Internal program supporting employees impacted by cancer
• Fertility services coverage 
• Hybrid work model with 3 days a week minimum in the office
• A flexible schedule that truly allows work-life balance