Senior BOFU Content Marketing Manager

We’re hiring again! I’m looking for a Content Strategist who’s equal parts deeply technical and customer-obsessed — someone who can nurture prospects and users alike, partner closely with PMM and the field team, and translate complex capabilities into seriously B2H (business to human) stories.

Link [click apply], or reach out to Christine Drelling!

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About the Opportunity

We’re seeking a Senior Manager of Content Marketing to specialize in bottom-of-funnel (BOFU) content – to help drive conversions, shorten deal cycles, and increase ACV. This role requires deep product expertise and the ability to connect with customers directly, craft expert-level content, and execute multimedia strategies. You'll play a pivotal role in refining our narratives, developing compelling content, and supporting our GTM team to bridge the marketing funnel and sales pipeline.

What to expect? 

• Leverage PMM-driven messaging to create compelling, research-driven content in all forms. You’ll focus most closely on bottom-of-funnel content that helps accelerate pipeline, set our sales team up for success, and increases product usage and love — so you must be excited to produce everything from:
  • Overview video narratives
  • Blog posts
  • Sales collateral 
  • Product launch campaign materials
  • How-to guides
  • Promotional copy to make sure all this content captures attention on channels like social media, paid advertising, or emails
  • And lots of other content that helps prospects and customers understand how Contentful can help them (and inspires conversions)
• Ability to use customer-centric, data-driven BOFU content to inspire higher funnel content.
• Collaborate with Product, PMM, GTM teams, field enablement, and sales leaders to align content strategy with the needs of the field and ensure assets land effectively. Maintain a consistent feedback loop with these key stakeholders.
• Collaborate with GTM partners to understand, research,  scope, script, storyboard, and produce video that inspires and activates our key personas; as well as builds a credible Contentful brand – the goal is to ‘show, not [just] tell.’
• Collaborate with Content and Data Teams to measure, analyze, and report on BOFU content efficacy – to improve pipeline impact and refine our strategy over time.
• Help us work smarter, not harder, by brainstorming how we can best repurpose each asset to fully maximize the potential of each effort.

What you need to be successful

• Technical product expertise and a customer-centric approach shaped by direct interaction with customers.
• 10+ years of content experience with a strong portfolio of BOFU content creation, including video and written materials.
• Proven ability to refine product narratives and align content strategy with GTM objectives.
• Strong collaboration skills with the ability to partner effectively with sales, product, and field enablement teams.
• Strong business acumen, extremely comfortable collaborating directly with senior stakeholders and customers.
• Track record of driving measurable results through strategic content initiatives.
• Preferred B2B SaaS experience, with a knack for creative, clear, B2H (business to human) writing style.
• Equal parts – highly collaborative, but also comfortable working autonomously and driving high quality work forward with confidence.

What's in it for you?

• Join an ambitious tech company reshaping the way people build digital experiences
• Full-time employees receive Stock Options for the opportunity to share in the success of our company
• Comprehensive healthcare package covering 100% of monthly health premiums for employees  and 85% of costs for your dependents. 
• Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
• We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, compassion days for loss,  education days, and volunteer days
• Company paid parental leave to care for and focus on your growing family 
• Use your personal annual education budget to improve your skills and grow in your career
• Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties 
• An annual wellbeing stipend to care for your physical, financial, or emotional health
• A monthly communication stipend and phone hardware upgrade reimbursement.
• New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.

This role will need to be conducted in a state in which we are currently registered to do business.

Salary Statement: The salary range displayed is specifically for those potential hires who will work or reside in the state of New York if selected for the role. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant's skills and prior relevant experience, certain degrees and certifications (e.g. JD/technology), for example.

Salary Range: $151,000 - $205,000
[This position is eligible for equity awards in accordance with the terms of Contentful’s equity plans.]

Who are we?

Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide.

Everyone is welcome here!

“Everyone is welcome here” is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us!

If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.

Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information, such as bank account numbers, identification numbers, etc, through social media or chat-based apps, nor do we request or send money for the purchase of business equipment. If you suspect fraud, please report it to your local authorities, as well as reach out to us at security-esk@contentful.com with any information you may have.

By clicking “Apply for this job,” I acknowledge that I have read the “Contentful’s Candidate Privacy Notice” and hereby consent to the collection, processing, use, and storage of my personal information as described therein.

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