Product Marketing Specialist

We’re hiring a Product Marketing Specialist 🚀

Looking for someone who understands product adoption, lifecycle marketing, and growth experiments.

Must be hands-on with:
• SendGrid
• Customer.io
• Termii
• CRM tools like HubSpot

If you know how to turn product features into user activation and revenue, we should talk.
Location: Lekki/Hybrid

Apply Here:

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Position Overview:

The Product Marketing Specialist bridges the gap between product functionality and user value. This role ensures that every feature built is clearly positioned, easily understood, and actively adopted by HR users.

The Product Marketing Specialist owns the product narrative, go-to-market strategy, and adoption outcomes, ensuring that technical features translate into real usage, engagement, and commercial impact.

Key Responsibilities:

Marketability & Product Positioning

• Partner with Product, Design, and Engineering during planning and discovery to ensure features address real employer and employee needs.
• Apply marketability guardrails to product decisions by validating clarity of value, target user, and adoption path before build.
• Translate product capabilities into clear, differentiated value propositions.

UX Writing & Product Copy

• Own all in-app product copy including onboarding flows, feature prompts, tooltips, and contextual guidance.
• Ensure product language is human, clear, and aligned with how HR users think and work.
• Collaborate with Design and Product to reduce friction and improve feature comprehension through language.

Go-To-Market (GTM) Strategy

• Develop and execute go-to-market plans for new features and major product updates.
• Define launch messaging, positioning, target segments, and adoption flows.
• Ensure the “why” behind each feature is as clear as the “how.”

Sales & Customer Success Enablement

• Create internal and external enablement materials such as one-pagers, FAQs, release notes, pitch decks, and product walkthroughs.
• Train Sales and Customer Success teams on new features, value propositions, and common objections.
• Act as the single source of truth for feature messaging.

Adoption Ownership & Metrics

• Own post-launch adoption strategy, including education, onboarding improvements, and messaging iterations.
• Diagnose underperforming features and identify gaps in positioning, copy, or onboarding.
• Independently track and report on feature adoption and user behavior using internal analytics tools.

Key Requirements:

• 3–5 years experience in Product Marketing, Product Enablement, UX Writing, or a related role within a SaaS or tech environment.
• Demonstrated experience launching product features and driving adoption.
• Strong written and verbal communication skills.

Skills & Competencies

• Ability to translate technical concepts into clear, user-centric messaging.
• Strong collaboration skills across Product, Engineering, Design, Sales, and Customer Success.
• Data literacy with experience interpreting product usage and adoption metrics.
• Strong ownership mindset and comfort being accountable for outcomes.

Nice to Have

• Experience in HR tech, fintech, or B2B SaaS.
• Familiarity with product analytics and onboarding tools.
• UX writing or content strategy background.
• Experience using analytics tools (Mixpanel, Looker Studio, etc)
• Experience with CRM tools (Hubspot, Customer.io, Sendgrid, etc)

What We Offer

• Opportunity to work on real, impactful products
• Ownership and influence over product launches and direction
• A collaborative team
• Competitive compensation (based on experience)
• Flexible working environment
• Comprehensive training and professional development opportunities
• Positive and inclusive work culture

Why PaidHR?

At PaidHR, we put people first. We believe care starts from within, which is why we are building a thoughtful, collaborative team that values growth, ownership, and doing things well.

You will work with smart, grounded people in an environment that supports learning, impact, and personal development. If you want to grow while building meaningful products with a team that truly values people, PaidHR is the place for you.

Become a part of the best team!!!

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