About Revwit
We’re building Africa’s first B2B sales operations platform, starting with a fully automated and customisable CRM. Our goal is simple: to help B2B sales teams in Africa find, manage and close more deals efficiently.
We’re looking for a Product Marketing Associate to help us accelerate acquisition, adoption, and growth—by talking to both existing users and potential users in our Ideal Customer Profile (ICP) and turning those insights into action.
What You’ll Do
You’ll be the bridge between our users, marketing, sales, and product teams. Your job is to understand user needs deeply and use that knowledge to improve how we attract, onboard, and retain customers—leveraging AI tools to work faster and smarter.
Key Responsibilities
1. User & Market Research (50%)
- Conduct at least 5-7 user interviews per week—split between existing users and potential users to understand:
- Why they signed up or why they haven’t.
- What challenges they face in finding, managing and closing deals as a sales rep or managing a team that does that.
- What they find challenging in their job as sales reps and leaders, what they love and what they need help with.
- Identify priorities, feature gaps, and messaging opportunities from these conversations.
- Use AI tools to gather and analyse feedback trends and generate insights faster.
2. Growth & Acquisition (20%)
- Turn research insights into better marketing copy, landing pages, and messaging that resonate with our ICP.
- Work with sales to refine Ideal Customer Profiles (ICP) and improve outreach messaging.
- Identify user success stories and help turn them into case studies, testimonials, and referral campaigns.
3. Adoption & Retention (30%)
- Analyse onboarding and engagement data to identify bottlenecks in adoption and suggest improvements.
- Optimise email sequences, in-app messaging, and product tutorials to increase activation and engagement.
- Collaborate with product and engineering to ensure features are clearly communicated and adopted.
Who You Are
We’re looking for someone who:
- Loves talking to people—you enjoy uncovering what makes users tick.
- Is a clear, persuasive communicator—you can turn user insights into compelling messaging.
- Uses AI tools effectively—you know how to leverage AI for research, writing, and insights.
- Thinks critically & analytically—you can find patterns in user behaviour and act on them.
- Is proactive & resourceful—you take ownership and move fast.
- Great with software—you can pick up any software, read its documentation and hit the ground running with it immediately. E.g. Metabase, Mixpanel, Google Analytics, Clay, Zapier, etc.
Bonus points if you:
- Have experience in customer research, product marketing, or sales in a software company.
- Understand B2B sales processes and CRM software.
- Are familiar with Jobs-to-Be-Done (JTBD) or other research frameworks.
Why Join Revwit?
- Make an impact from Day 1—your work will directly influence Revwit’s growth and our TKOD goal. 🚀
- Learn fast, grow fast—you’ll work across marketing, sales, and product teams. 🎯
- Work on meaningful problems—build infrastructure to help millions of African businesses succeed. 💡
- Remote-first culture—flexible and collaborative work environment. 🌍
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