Product Content Marketing Manager

Mass General Brigham relies on a wide range of professionals, including doctors, nurses, business people, tech experts, researchers, and systems analysts to advance our mission. As a not-for-profit, we support patient care, research, teaching, and community service, striving to provide exceptional care. We believe that high-performing teams drive groundbreaking medical discoveries and invite all applicants to join us and experience what it means to be part of Mass General Brigham.

Job Summary

The Marketing Manager – Product Content supports all aspects of editorial production for digital content supporting Mass General Brigham’s marketing and communications, with a specific focus on website content. This role involves developing, editing, optimizing, and distributing service line content targeting patients, consumers, and referring providers to drive acquisition, growth, and brand awareness. The ideal candidate will have expertise in SEO, user experience, audience engagement, and content marketing, along with a strong understanding of how content fulfills audience needs and informs data-driven decisions.

This individual is a proactive, detail-oriented, adaptable, and data-driven problem solver who thrives in a fast-paced environment. They collaborate with cross-functional teams to ensure alignment on project interdependencies and timely delivery of digital content for prioritized initiatives and service lines. This position requires strong leadership skills and the ability to manage complex projects from inception to completion.

Reporting to the Sr. Marketing Manager, Product Content, this individual helps direct editorial processes, executes the editorial calendar, and coordinates the distribution of service line content across Mass General Brigham’s digital channels.

Working closely with marketing, clinical, research, educational, and administrative teams, the Marketing Manager – Product Content ensures digital properties effectively communicate marketing priorities, support organizational goals, and accurately represent the brand.

Qualifications

Education

• Bachelor's Degree in a related field of study required
• Equivalent experience may be accepted in lieu of degree

Experience

• 5+ years of related experience required

Knowledge, Skills and Abilities

• Strong interpersonal and communication skills, including superior writing and editing skills
• Outstanding oral and written communication
• Familiarity with digital content creation tools
• Familiarity with SEO writing and plain language writing, health literacy, and/or writing at different grade levels for different audiences
• Experience with digital content creation tools
• Experience with digital analytics tools
• Proven professional, able to work effectively with a variety of personality types and job levels
• Ability to move quickly in a constantly evolving and often ambiguous environment
• Strong attention to detail and quality
• Proven initiative, self-direction
• Committed to teamwork and collaboration
• Sound judgment and decision-making
• High levels of tact, diplomacy, and fine-tuned consultative skills
• Confident and comfortable working within a matrixed organization
• Ability to manage multiple projects simultaneously and meet deadlines
• Ability to interact with professionals at all levels throughout a large, diverse health care organization
• Working knowledge of MS Office applications, including Outlook, Word, PowerPoint and Excel
• Positive, can-do attitude
• Digitally savvy

Additional Job Details (if applicable)

Remote Type

Remote

Work Location

399 Revolution Drive

Scheduled Weekly Hours

40

Employee Type

Regular

Work Shift

Day (United States of America)

Pay Range

$79,560.00 - $115,720.80/Annual

Grade

7

At Mass General Brigham, we believe in recognizing and rewarding the unique value each team member brings to our organization. Our approach to determining base pay is comprehensive, and any offer extended will take into account your skills, relevant experience if applicable, education, certifications and other essential factors. The base pay information provided offers an estimate based on the minimum job qualifications; however, it does not encompass all elements contributing to your total compensation package. In addition to competitive base pay, we offer comprehensive benefits, career advancement opportunities, differentials, premiums and bonuses as applicable and recognition programs designed to celebrate your contributions and support your professional growth. We invite you to apply, and our Talent Acquisition team will provide an overview of your potential compensation and benefits package.

EEO Statement:

0100 Mass General Brigham Incorporated is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, national origin, sex, age, gender identity, disability, sexual orientation, military service, genetic information, and/or other status protected under law. We will ensure that all individuals with a disability are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran’s Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact Human Resources at (857)-282-7642.

Mass General Brigham Competency Framework

At Mass General Brigham, our competency framework defines what effective leadership “looks like” by specifying which behaviors are most critical for successful performance at each job level. The framework is comprised of ten competencies (half People-Focused, half Performance-Focused) and are defined by observable and measurable skills and behaviors that contribute to workplace effectiveness and career success. These competencies are used to evaluate performance, make hiring decisions, identify development needs, mobilize employees across our system, and establish a strong talent pipeline.