Principal Copywriter

More gig alert 👻 I’m hiring a Principal Copywriter (L7) to join my team.

I’m looking for a seasoned storyteller who can elevate our copy craft while bringing sharp strategic thinking to the work. This is a player / coach role. Someone who’s hands-on with the writing, but equally skilled at guiding, uplifting, and influencing teams across disciplines. The ideal candidate has experience in both external agency and in-house environments, knows how to navigate ambiguity, and can confidently lead high-impact, cross-functional initiatives. If that's you, apply below. No direct messages please.

Posted by: Rudi Anggono

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Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

As a member of the Brand Maker Studio team, you will be instrumental in building our brands, and crafting best-in-class marketing materials for a wide range of audiences that help celebrate our latest products, features and company developments.

The Brand Maker Studio team is a diverse crew of artists, makers, writers and designers. But first and foremost, we are creatives. We prioritize craft, drive, and above all else, ideas. We represent one of the world’s most innovative companies and serve an engaged global community, so we aim to inspire them with every project, no matter the size. 

We’re looking for a Principal Copywriter to join Brand Maker Studio at Snap Inc.

What You’ll Do: 

• Generate and develop conceptual ideas across all mediums – from brand campaign, branded experience, new product launches, features and company developments to the world. 
• Identify opportunities based on strategic insights and understanding of consumer behaviors.
• Craft strong copy solutions that efficiently and accurately represent new products, features, and company developments to the world.
• Own and be responsible for the craft, execution, and elevating the quality of a range of copywriting projects.
• Lead the development and execution of high priority projects from concept through production and delivery.
• Collaborate with and lead a diverse mix of internal and external partners to create best-in-class advertising and marketing campaigns across a wide range of verticals, disciplines and markets.
• Proactively navigate a complicated cross-functional marketing organization.
• Stay up-to-date on the competitive landscape and new technologies to keep Snap’s work innovative and relevant.
• Help to grow, develop and define the team's creative culture.
   

Knowledge, Skills & Abilities: 

• A deep understanding of popular and internet culture, behaviors and trends.
• Knowledge of the culture that impacts marketing across key channels.
• Ability to influence and work cross functionally with various different partners.
• Ability to build honest, direct relationships with cross-functional colleagues and outside partners.
• Ability to debate constructively and ask challenging questions.
• Solid initiative, attention to detail and follow-through skills.
• Exceptional written and verbal communication skills with the ability to communicate with all levels of employees.
• A willingness to experiment with best practices to find new and more effective tools for audience discovery and engagement.
• Ability to manage multiple projects at once and diligent attention to detail.
• Ability to manage ambiguity in a fast-paced environment and have the ability to make quick, high-quality decisions based on evolving project needs and creative goals. Think “create, publish, learn” mindset.

Minimum Qualifications:

• 12+ years experience as a hands-on creative with demonstrable experience working as a copywriter (in-house, freelance or agency).
• 5+ years experience in a creative leadership role.
• Strong portfolio showcasing a diverse range of successful campaigns and innovative, high-impact projects.
• Experience in B2B and growth marketing in tech and social media.
• Experience working in matrixed organizations.

Preferred Qualifications:

• Proficiency in Generative AI and other industry standard creative tools. 
• Creative agency or brand marketing experience preferred.
• History of being a personal Snapchat user is a plus.
• Familiar with Adobe Creative Suite.

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $229,000-$343,000 annually.

Zone B:

The base salary range for this position is $218,000-$326,000 annually.

Zone C:

The base salary range for this position is $195,000-$292,000 annually.

This position is eligible for equity in the form of RSUs.

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☀️ To apply to this role, click the big purple "Apply" button on this page. If the pop-up is a profile or an email draft, send them a message per any requirements above. Otherwise, fill out the attached form.

⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

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