Marketing Specialist

Manage affiliates, create and optimize content, and support SEO—remote-first, async-friendly, for talented writers who are organized, proactive, and passionate about marketing.

Be the storyteller and connector behind Koinly’s growth

At Koinly, we’re looking for a Marketing Specialist to support our team across long-form, SEO-optimized content writing, affiliate coordination, and day-to-day marketing operations. The ideal candidate has C2-level English writing ability and prior experience producing technical content.

This role will primarily focus on content creation — drafting, editing, and optimizing articles with a solid understanding of SEO fundamentals. You’ll also support affiliate coordination, including managing payouts, tracking performance, and maintaining accurate reports.

It’s a great opportunity for someone eager to learn and grow within a dynamic marketing team.

We’re a fully remote-first, async-first startup with product-market fit in a niche (and booming) domain: crypto taxes. If you value autonomy, technical excellence, and clear communication over meetings and process complexity, Koinly is the place for you.

Key details in sum

• Report to: Head of Marketing
• Location: Remote - Europe
• Salary: USD $25K–35K USD/ year
• Type: Full-time (contractor - B2B)
• Experience level: 1-2yrs
• Start date: ASAP
• Team size: 5
• Main responsibilities: Create and optimize content, manage affiliates and partners, maintain records, and track key metrics to keep Koinly’s marketing operations running smoothly.

Why this role exists

The Marketing team at Koinly drives brand growth, builds audience trust, and acquires new users at scale. We operate across partnerships, affiliates, content, SEO, and paid campaigns to strengthen Koinly’s position as the leading crypto tax platform. This role exists to keep those efforts running smoothly, supporting key processes, ensuring accurate execution, and helping create content that attracts and retains users while deepening relationships with partners, accountants, and affiliates.

Our team values creativity, precision, and a hands-on attitude. We combine data-driven decisions with storytelling and execution, ensuring that our work not only drives traffic but also builds long-term relationships with partners, accountants, affiliates, and customers.

What you’ll do:

• Draft and proofread content and communications, ensuring clear, professional, engaging, and brand-aligned messaging.
• Assist with on-page SEO, blog/content updates, and keyword-aligned copy.
• Maintain and update internal directories (e.g., accountants).
• Assist with affiliate, accountant, and partner management: handling queries, processing applications, and maintaining accurate records.
• Track KPIs, manage spreadsheets/CRM entries, and support reporting.
• Oversee commission payouts, ensuring timely and accurate execution.
• Take ownership of smaller tasks and gradually grow into more independent projects.

What you bring:

• Native-level English fluency with excellent writing, editing, and proofreading skills (journalism, communications, or English background is a strong plus).
• 1–2 years of content creation experience, ideally producing technical blogs, newsletters, or similar materials with brand alignment, accuracy, timeliness, and minimal edits.
• Basic knowledge of on-page SEO (keywords, headings, meta descriptions, internal linking).
• Strong organizational skills, attention to detail, and a process-oriented mindset.
• Ability to manage multiple tasks in a fast-paced, remote-first environment.
• Interest in fintech, finance, crypto, or tax industries.
• Curious and able to ask the right questions to clarify, analyze, and improve outcomes.
• Demonstrated willingness to learn and grow in marketing.
• Comfortable working within a remote-first and international team.

Bonus points if you've:

• Previous exposure to fintech, crypto, or tax industries
• Previous exposure with affiliate programs
• Data-driven mindset with proficiency in spreadsheets (Google Sheets/Excel)
• Knowledge of CRM tools (HubSpot)

Why join Koinly

• A profitable, bootstrapped startup in a hyper-growth industry.
• High autonomy, async-first, deep work, minimal meetings.
• Lean team with big impact: millions of users, only 39 people company-wide.
• No bureaucratic bloat, no corporate theatre.
• Remote, flexible working hours, async by default.
• Crypto-adjacent without the hype: we’re a painkiller, not a multivitamin.

Compensation and location

• Salary range: 25K–35K USD/ year
• Contract type: Full-time (Contractor - B2B)
• Location: Remote - Europe
• Perks:
  • 32 days of PTO
  • Async culture
  • Fast-moving team
  • The expectation that you own your work

If you’re a sharp writer with an eye for detail, eager to grow in marketing, and excited to work in a remote, fast-moving crypto space, help shape Koinly’s voice and reach, and apply now!

Due to the nature of our business and external requirements, we perform background checks on all potential team members, passing which is a prerequisite to join Koinly.

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⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

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