Marketing Manager

Heads up, friends, I am hiring! Cofertility is looking for a Marketing Manager to lead the evolution of our Family by Co brand. In this role, you’ll lead content marketing and SEO initiatives, support clinic partnerships, and help us tell better stories for the intended parents we serve.

We're looking for someone who’s passionate about supporting people on their fertility journeys, a creative thinker with serious writing chops, and a proactive, cross-functional team player. Bonus points if you have experience in fertility, healthcare, or wellness!

🧠 5–7 years in brand/content marketing
📈 SEO + content strategy know-how
🎤 Strong storytelling and editing skills
🎨 A sharp eye for visual + verbal brand identity
📍Remote, US-based

If this sounds like you — or someone in your network — please feel free to share this job listing!

Posted by: Meela Imperato

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What we're looking for:

We are hiring a Marketing Manager to lead the evolution of our Family by Co brand through content marketing, SEO, and clinic-facing initiatives. You'll join a high-growth, high-accountability team and play a pivotal role in elevating Family by Co’s presence through thoughtful storytelling, partnerships, and strategic events.

You will report directly to our Head of Marketing as you:

• Develop and execute content marketing strategies, including blog planning, development, management of writers, and multi-channel utilization
• Lead SEO initiatives, including keyword mapping, content optimizations, and improvements to our website technical infrastructure
• Own the Family by Co brand’s tone, voice, and visual identity, ensuring consistency across all platforms
• Execute and report on brand marketing initiatives using our CMS platform, CRM platform, social media tools, and data analytics tools
• Create and manage marketing assets for clinic partnerships, brand partnerships, PR opportunities, and email initiatives
• Manage Family by Co’s presence at events and conferences, including asset creation and on-site support
• Plan and edit social media prompts for Family by Co, ensuring alignment with our brand’s voice
• Collaborate with cross-functional teams on collateral and marketing materials for Family by Co members
• Ideate and execute creative concepts to grow and support the Family by Co community
• Collaborate with the Freeze by Co Marketing Manager on brand- and program-agnostic Cofertility initiatives spanning email, social media, content, events, and more

Who we’re looking for:

Professional characteristics:

• 5-7 years of experience in brand and content marketing, ideally in the fertility, healthcare, and/or wellness space
• Exceptional copywriting and editing skills, with a sharp eye for detail and tone
• Proficiency in SEO, keyword strategy, and content optimization
• Experience planning and executing social media strategies
• Familiarity with CMS and website management platforms (e.g., Webflow, WordPress)
• Strong project management skills and ability to manage multiple priorities
• Collaborative and cross-functional, with experience working closely with business and brand partners
• Proficient in Google Suite, project management tools, and CRM platforms
• Experience planning and executing events and conferences, including logistics, promotion, and on-site management

Personal characteristics:

• Passionate about our mission to transform the world of third-party reproduction
• Interest in supporting intended parents on their fertility journeys, with a deep understanding of how to communicate effectively with them
• A self-starter who thrives in a fast-paced, high-accountability environment
• Creative thinker with strong problem-solving skills
• Excellent collaborator with an “us against the problem” mindset
• Detail-oriented and deadline-driven, with a commitment to delivering high-quality work
• Open to travel for conferences, events, and team meetings
• Creative mind who thinks outside the box, plans initiatives that align with company goals, and has a passion for storytelling and content writing.

About Us

We are a fully remote team spread across the coasts. Communication via Slack, Gmail, Zoom, and other tools is key to our success. We believe in giving team members autonomy and focus on the impact of their work. Above all, we're proud to engage in meaningful work that profoundly impacts individuals and families in their family-building journeys.

We are an equal opportunity employer. Individuals seeking employment at our company are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

Additionally, we encourage candidates with non-traditional or diverse backgrounds to apply. Even if you don't meet all the specified criteria, we'd love to hear from you. Tell us why this opportunity excites you and how your unique experiences can bring value to our team.

How to Apply

If this role sounds like a good fit, email us. Please include “Marketing Manager, Family by Co” in your subject line.

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⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

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