About Us:
SUKHIBA is a venture-backed conversational commerce and CRM built on top of WhatsApp. Set up by team members spread across the globe, we work on something new and exciting every day. Our marketing team is in its early stages, which means there’s plenty of room for creativity, experimentation, and impact. We’re looking for someone who’s eager to roll up their sleeves, embrace challenges, and help us shape the future of conversational commerce.
Role Overview:
As our Marketing Manager, you’ll be at the heart of our marketing efforts, driving campaigns from strategy to execution. This is a hands-on role for someone who’s ready to take ownership, learn quickly, and contribute to building a strong foundation for our growing marketing function.
What you own:
- Marketing Strategy & Execution:
- Work closely with the Head of Product Marketing to craft and implement strategies that attract, engage, and retain customers.
- Research and identify key messaging angles, platforms, and campaign approaches that resonate with our Ideal Customer Profiles (ICPs).
- Collaborate across teams to gather insights, refining our marketing approach to better meet customer needs.
- Campaign Management & Automation:
- Design and manage automated campaigns using HubSpot, ensuring they’re tailored to the different stages of the customer journey.
- Segment campaigns based on ICPs, behaviors, and lifecycle stages to deliver personalized experiences.
- Oversee daily campaign operations, including testing, optimizations, and performance tracking.
- Copy & Content Creation:
- Develop engaging and effective copy for various marketing channels, including email, in-product notifications, and social media.
- Work closely with our design team to brief and develop the necessary assets for campaigns.
- Performance Tracking & Optimization:
- Analyze campaign performance data and use it to make informed decisions and improvements.
- Run A/B tests to optimize messaging, design, and overall campaign performance.
- Provide actionable insights and recommendations to drive continuous improvement.
- Ad Campaigns:
- Assist in the setup and management of ad campaigns, ensuring they align with our overall marketing strategy.
- Ensure proper tracking and integration with tools like HubSpot and Google Analytics.
- Interpret ad performance data and suggest data-driven improvements to maximize ROI.
What you bring:
- 3+ years of experience in SaaS marketing, with a strong understanding of the customer journey.
- Nice to have: worked in a Startup environment
- Experience with CRM tools (HubSpot is a bonus), email marketing, and in-product notifications.
- Strong research skills with the ability to identify effective messaging and campaign strategies.
- Excellent copywriting and content creation skills.
- Hands-on experience with campaign setup, management, and optimization.
- Familiarity with ad platforms and analytics tools.
- Self-starter who’s not afraid to challenge the status quo, and is open to both giving and receiving constructive feedback.
- Willingness to learn, experiment, and grow alongside the team.
- Freedom to Experiment: Be part of a team that values creativity and encourages trying new ideas.
- Growth Opportunity: Help shape a growing marketing team from the ground up.
- Supportive Environment: Work in a place where we learn from each other and figure things out together.
Location: [Nairobi/Remote]
Reports to: Head of (Product) Marketing
Experience: 3+ years in SaaS Marketing
Recruitment process
- CV review:
- Assignment
- Hiring Manager Interview
- CMO Interview
- CEO Interview
- Offer
Stakeholders: Ananth Gudipati and Akiko Yumoto (Ondiege)
Click “Apply Now” to email us your résumé.
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