Marketing Lead

We are hiring a Marketing Lead to run the always-on engine, own the campaigns and placements, earn the press, and direct product marketing work. Creative and operational, in equal measure. For the marketer who has run campaigns end-to-end — and is ready to run the system behind them.

Works with the Head of Brand & Marketing across all existing Advancly brands. Carries direct oversight of product marketing for the Microfinance Bank.

Role Marketing Lead · Brand & Marketing

Location: Primarily remote · Lagos presence required

You will own Always-on · Campaigns · PR · Orchestration

Applications close Thursday, 7 May.

Posted by: David Oyawoye

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01 · The role

Build the engine.
Run the engine.

01 — ALWAYS-ON

Keep the brand present, even when no campaign is live.

The best brands earn attention every week, not just during launches. You design and run the rhythm — paid, earned, owned — so the market feels the brand in quiet seasons, not only during loud ones.

02 — CREATIVE DIRECTION

Commission and direct work that actually breaks through.

You bring creative instinct and a working point of view. What story we tell, how it looks, what makes someone stop and look again. You brief agencies and freelancers, defend the best ideas, and kill the ones that do not clear the bar.

03 — PLACEMENTS & PR

Show up where the market is already looking.

OOH, radio, print, digital, earned media. Negotiate placements, pitch stories, build relationships with journalists and partners. Visibility is a skill built on taste and relationships, not just budget.

04 — ORCHESTRATION

Make brand and product marketing move as one.

You work with the Head of Brand and Marketing, and with a product marketer. Brand builds the stage. Product marketing moves people through it. Your job is to keep the system coherent end to end.

02 · What the work looks like

Creative and operational,
in equal measure.

This is a role built for leverage. You will not be the person doing everything. You will be the person building the system that makes everything possible.

• A Own the always-on marketing calendar
  • Plan and run a consistent rhythm of content, comms, and campaigns across the group. No quiet months. No surprise scrambles. No content that exists only because something had to go out.
• B Commission and direct creative
  • Brief agencies, freelancers, and internal designers. Hold a clear creative bar. Defend ideas that are sharper than "professional." Kill ideas that are not. Set the standard that everyone else works up to.
• C Run placements across OOH, radio, print, and digital
  • Negotiate placements, manage vendors, and sequence media for compound effect. Build the visibility program that makes the brand unmissable in the cities and contexts that matter.
• D Lead PR and earned media
  • Build real relationships with journalists, podcasters, analysts, and industry voices. Pitch stories the market actually wants to read. Turn company moments into market moments.
• E Direct product marketing work
  • Partner with the product marketer on acquisition, lifecycle, and activation. Hold the line between brand and performance. Make sure both systems pull in the same direction — especially for the Microfinance Bank, where you carry direct oversight.

03 · What we look for

We hire for taste,
judgment, and follow-through.

A Taste you can defend

You have a point of view on what good looks like. You can explain why one piece of creative is stronger than another, without hiding behind "it depends."

B Creative meets discipline

You know how to brief, critique, and commission. You can tell the difference between work that breaks through and work that is just decorated. You care about both craft and delivery.

C Numerate about attention

Media mix, reach versus frequency, earned versus paid economics. You measure brand work even when measurement is hard. You know when to trust the data and when to overrule it.

D Built to orchestrate

You lead without doing everything yourself. You can direct a product marketer, creative designers, and motion animators, partner with the product team, brief an agency, and hold a campaign together across many moving parts without losing the thread.

E Mid-career, ready to direct

Roughly five to seven years of marketing experience. You have shipped campaigns end-to-end before. Now you want to build the system behind them — the rhythm, not just the next spike. A role for someone stepping up, not stepping sideways.

04 · Case studies to bring

Bring us three
pieces of work.

We do not need a deck. We need three short stories from your career — each grounded in evidence and ready for hard questions.

• 01 A brand you built or repositioned
  • One brand you built from scratch or repositioned materially. What the shift was, how you drove it, and the evidence that the market actually moved — recall, perception, pipeline, or share of voice.
• 02 An always-on system you ran
  • A rhythm of campaigns, content, or comms you designed and operated over a meaningful stretch. Walk us through what you ran, what you killed, and what compounded over time.
• 03 A moment you earned attention
  • A PR win, a cultural moment you inserted a brand into, or a creative idea that reached far beyond its budget. The shape of the idea, how you landed it, and the reason you think it worked.

05 · Apply

Send us your work
and a point of view.

Email us with a short note, a link to anything public (campaigns, press, writing), and answers to the three prompts below. Keep it tight. We read everything.

PROMPT 01

A brand, product, or campaign you admire.

Name it. Tell us the single specific thing you would steal from it — and the one thing you would change.

PROMPT 02

A time you moved the needle.

A moment where you shifted how a market, customer, or audience saw something. What actually changed, how you knew, and what you would do differently now.

PROMPT 03

Always-on vs. big campaign.

Your honest take: where does the money actually work? When do bursts pay off and when does consistency win? Do not diplomat your way around it.

SEND IT

How to apply

To: careers@advancly.com
CC: david.oyawoye@advancly.com
Subject: Marketing Lead — Brand & Marketing

Closes Thursday, 7 May.

Primarily remote · Lagos presence

Works with Head of Brand & Marketing