Marketing Copywriter

About Properstar

Properstar is a global real-estate platform connecting buyers, renters, and agents across international markets. Our marketing spans B2C growth, B2B partnerships, product launches, and lifecycle communication — across web, campaigns, CRM, and product surfaces. We’re looking for a marketing copywriter who can confidently write across channels, adapt tone for both B2C and B2B audiences, and contribute to SEO-driven and campaign-driven content at scale. This role is execution-heavy, collaborative, and requires strong judgment and ownership.

What you’ll do

• Write high-quality marketing copy across channels, including:
  • Website and landing pages
  • Campaigns (email, paid media, CRM)
  • Product and feature messaging
  • Partner and agent (B2B) communications
• Adapt messaging and tone for both B2C and B2B contexts
• Support light B2B social media copywriting, such as:
  • Drafting copy for LinkedIn and similar channels
  • Adapting existing messaging for social distribution
  • Supporting campaign- or launch-related social content

(Social media is a supporting channel, not a core focus of the role.)   

• Create and update SEO-optimized content, including:
  • Keyword research and search intent analysis
  • Structuring and writing content for discoverability and conversion
• Support SEO strategy through content execution and optimization
• Publish and maintain content using WordPress (or similar CMS) 
• Collaborate closely with the Head of Marketing on:
  • Messaging priorities
  • Campaign execution
  • Go-to-market initiatives
• Manage your own workload across multiple projects and timelines

What we’re looking for

• 3–5 years of experience in marketing copywriting or content roles 
• Proven experience writing for:
  • Websites and landing pages
  • Marketing campaigns
  • Digital channels (email, paid, CRM)
• Excellent English writing skills (near-native level required) 
• Solid understanding of SEO fundamentals:
  • Keyword research
  • SEO-friendly copy and structure
• Hands-on experience with WordPress or similar CMS 
• Basic proficiency in B2B social media copy, particularly LinkedIn

(copywriting and adaptation, not community management)

• Comfortable working independently and taking ownership
• Able to balance speed, quality, and clarity in a fast-moving environment

Nice to have

• Experience in marketplaces, SaaS, or proptech 
• Experience working across international markets 
• Additional languages:
  • French or German (strong plus)
  • Portuguese or Spanish (nice to have)

How we work

• Clear strategic direction, high execution ownership
• Direct collaboration with the Head of Marketing
• International scope, multi-market challenges
• Focus on quality, clarity, and impact — not content for content’s sake