Marketing and Content Specialist

We’re on the hunt for a Marketing & Content Specialist to join us at War Room—where the ideas are flying, the snacks are flowing, and the team actually likes each other (wild, right?).

This role is for someone who:
🎯 Loves turning strategy into scroll-stopping campaigns
✍️ Can write like a human (ideally a clever, curious one)
📈 Cares about performance, not just pretty pixels
💡 Wants to grow with a team that’s full of energy, weirdness, and ambition

We work in person 3 days a week in our Vancouver HQ—so yes, there’s real collaboration, spontaneous whiteboard sessions, and the occasional very passionate debate about lunch spots. It feels refreshingly pre-2020, in the best way.

Sound like your jam? Check it out and throw your hat in the ring—or pass it on to a kindred spirit who’d thrive here, we'd love to connect :)

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Who We Are

We are a highly specialized programmatic advertising agency. We focus 100% of our efforts on digital media buying. It’s how we exceed conversion goals in nearly every campaign we run and why our clients include some of the biggest companies in North America.

We know that happy employees = exceptional work and client satisfaction. That’s why we’ve created an environment that is welcoming and inspiring for all team members. We value your aspirations, and we’ll regularly help you set goals to achieve those milestones.

We’re open, honest, and firm believers of ideas coming first – not egos. We believe in clear lines of communication and a culture that champions creativity and growth, and we always celebrate accomplishments.

About the Role

War Room is seeking a highly motivated and hands-on Marketing & Content Specialist to join our growing team and play a critical role in driving business growth through impactful marketing initiatives.

Reporting to the Marketing Manager, you will be instrumental in executing integrated marketing campaigns that generate leads, MQLs, and SQLs across multiple channels and industry verticals. This is a fast-paced, execution-focused role ideal for someone who thrives on variety, can manage multiple priorities with minimal oversight, and takes initiative to continuously improve strategies.

You’ll collaborate cross-functionally with design, sales, performance, and accounts teams to bring digital strategies to life. From crafting compelling outreach and content strategies to organizing events and optimizing HubSpot workflows, your work will directly support pipeline generation and campaign performance. This is an opportunity to take ownership of meaningful projects, contribute creatively, and gain exposure to all parts of the marketing funnel, including CRM automation, outbound prospecting, and inbound lead nurturing.

Please note that this is a hybrid role that requires 3 days a week in the office with the first 3 months of onboarding fully in the office. We are located at 210 W Broadway, Vancouver and our office hours are 9-5 pm.

What You’ll Be Doing

Campaign Execution & Management

• Support the planning, execution, and reporting of integrated marketing campaigns across email, social, web, and events
• Assist in campaign performance tracking and optimization using HubSpot and other analytics tools
• Coordinate with the design team to bring creative assets to life across touchpoints
• Measured against 

Content Creation & Management

• Manage and grow social media engagement on Instagram, YouTube, and LinkedIn, tailoring content for each audience and portraying War Room as a forward-thinking agency.
• Conduct research and draft copy for outreach sequences, drip campaigns, newsletters, and case studies
• Maintain content calendars and ensure alignment with broader campaign timelines
• Oversee website updates, ensuring an optimized user experience
• Create and submit award entries in collaboration with our PR consultant

Segmentation & Reporting

• Understand the buyer journey and current pain points, and which segments we see the best engagement and response to conversion.
• Conduct regular reporting on the sales and marketing funnels to circulate internal updates and promote visibility of our pipeline and performance
• Track and analyze website traffic, impressions, and engagement metrics.
• Work in HubSpot to manage workflows, lead segmentation, and email automation
• Update and optimize forms, lists, and lead scoring criteria in collaboration with the Marketing Manager

Marketing Operations & Strategy Support

• Support both inbound and outbound marketing initiatives, helping craft and execute campaigns that generate and nurture leads across the funnel
• Assist with event marketing logistics and coordination, including pre- and post-event campaign execution, lead capture workflows, and follow-up communications
• Help plan and execute guerilla marketing campaigns and other high-impact, creative brand activations
• Coordinate sponsorship opportunities, including research, outreach, negotiation support, and execution in alignment with campaign objectives
  Collaborate with internal teams on advertising strategies, campaign optimization, and content development (emails, landing pages, social, etc.)

How Your Impact Will Be Measured

This role is accountable for driving measurable outcomes across campaigns and event marketing. Success will be evaluated based on:

• MQLs generated from marketing campaigns
• Pre- and post-event engagement rate (e.g. email opens, click-throughs, landing page engagement from invited or captured leads)
• Net-new leads captured via event marketing workflows
• Growth in qualified social media engagement (e.g. saves, shares, clicks, and comments from relevant audiences that contribute to brand visibility and pipeline readiness)

Skills + Experience

• 3-4 years of experience in marketing, preferably in a B2B or agency setting
• Experience with HubSpot 
• Familiarity with Monday.com or similar project management tools
• Experience with event marketing or lead generation strategies.
• Strong writing skills with a sharp eye for detail and brand voice
• A data-first mindset with an understanding of KPIs and performance marketing
• Strong understanding of social media platforms (LinkedIn, Instagram, Youtube)
• Experience with  CMS platforms (like WordPress) and Google Analytics
• Strong organizational and project management skills
• Able to thrive in fast-paced environments where you constantly wear different hats
• Resourceful, not afraid to make decisions, and you find the answers you need to get the job done
• Entrepreneurial at heart and not afraid to share your ideas

Bonus Points

• AI experience is an asset

We ask that if you feel like you don’t check all the boxes but have the potential to learn what you don’t know, you still apply! We believe that diverse teams are high-performing teams and we strive to employ individuals with a diversity of backgrounds, experiences, and perspectives. 

Benefits & Perks

🏡 Hybrid work + Summer Hour Fridays

🏖️ 3 weeks of annual paid vacation with tenure increases

❄️ Additional paid holiday season break

🤕 Paid sick leave

🏥 Extended Health and Dental benefits + Wellness spending account

📚 Professional development funding

🏦 Retirement savings matching

We appreciate your interest and application. Only those applicants under consideration will be contacted. 

War Room is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, colour, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth, and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. 

Reasonable accommodation is available for qualified individuals with disabilities, upon request.

The pay range for this role is:

59,000 - 70,000 CAD per year (Vancouver)

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☀️ To apply to this role, click the "Apply" button. If the pop-up is a profile or an email draft, send them a message per any requirements above. Otherwise, fill out the attached form.

⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

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