Marketing Automation Manager

Technology Services • Minneapolis, MN - Open to candidates outside of MN • Full-Time

About Bold Orange:

Bold Orange (BOCO) is a customer experience company. We believe authentic human connections are the single most important driver of business and societal progress. We exist to create these connections across the customer lifecycle, from acquisition to engagement to retention. Our culture is one of curiosity, collaboration, proactivity and always bringing the outside, future focused perspective to our clients.

Position Summary:

The Marketing Automation Manager will work as a subject matter expert across various marketing automation platforms, with focuses on Salesforce Marketing Cloud to drive value for our clients across their customer experience. This is a client facing role that collaborates closely with both internal and external stakeholders including but not limited to IT, Marketing, UX, Analytics, Development and Design.

Duties and Responsibilities:

• Create and present solution documentation, keeping both internal and external stakeholders informed and engaged  
• Provide leadership around and adhere to Email, SMS and MobilePush channel best practices
• Intake requirements and present a solution to client for repeatable tasks and low-medium effort customizations
• Proactively present & deploy optimization activities
• Partner with Solution Architect on medium-complex tasks
• Build, test and deploy Campaigns and Journeys
• Build audiences and segments using implicit and explicit logic
• Actively participate through agile delivery by executing work in epics and user stories and delivering agile sprints
• Make minor edits to creative files
• Adhere to QA process
• Execute routine maintenance and performance monitoring tasks and make updates where necessary
• Partner with analytics for access to data and systems for analysis and reporting
• Proactively present and deploy optimization activities 
• Partner with analytics for access to data and systems for analysis and reporting 

Required Qualifications:

• 3+ years of relevant marketing automation experience 
• Bachelor’s degree in Marketing, Communications, Business Management, Computer Science, Information Technology, etc. or equivalent work experience 
• Understanding of cross-channel marketing best practices 
• Previous Salesforce Marketing Cloud experience, (Datarama considered a plus)
• Deep understanding of data privacy and protection practices (CAN-SPAM, CASL, EU Privacy Directive, DPR, blacklisting, etc.) 
• Coding capabilities across the following: SQL, JSON, HTML, CSS, considered a plus! 
• Attention to detail and an eye for quality 
• Expertise in Email Development 

Compensation:

We benchmark salaries across industry standards and local markets to ensure we offer competitive, fair compensation. Final offers reflect a candidate’s skills, experience, and location. The salary range for this role is $75,000-100,000 per year in the Twin Cities market. 

Who We Are:

Our tone is professionally sassy. We embrace meat raffles, hot seats, and the occasional Jell‑O shot. We like staff meetings that are informative, educational, and at times, damn funny. We believe in no hierarchy, no bullshit, no politics. Just honest, hard work and great fun. 

BOCO Salary & Benefits Statement:

At Bold Orange, we’re committed to creating an equitable and inclusive workplace where every employee feels valued and supported.

Benefits That Matter:

Our benefits are designed to support life’s many stages—expected and unexpected. Eligible employees can access:

Medical, dental, and vision insurance

Virtual mental health support

Health Savings and Flexible Spending Accounts (including dependent care)Infertility and critical illness benefits

401(k) with generous 6–10% employer contribution

Paid parental leave

Tuition reimbursement

Free parking and commuter support

Note: Some benefits apply only to full-time employees.

Equal Opportunity Employer:

We are an equal opportunity employer, dedicated to a policy of nondiscrimination in employment on any basis including race, color, creed, gender, sexual orientation, age, disability, religion, national origin, marital status, familial status, ancestry, status as a veteran, status with regard to public assistance and any other characteristic protected by law. Bold Orange does not and will not discriminate against employees, prospective employees, clients or vendors.

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⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

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