LinkedIn Writer

As someone running a personal branding agency, my team writes around 30-40 linkedIn posts / week for other people. The writing is not actually the hard part.

The thinking is.

Anyone who understands English and has a Claude subscription can say that they're a "content writer", but the second we run a trial with them it's immediately obvious that they don't get it.

I don't say this to sound like an a-hole but because something I've grappled with over the last couple months is..

How do I teach someone to create content that sounds like someone other than themselves?

In my experience the more familiar a writer is with the industry a client operates in, the better their content is.

But then there's also a level of maturity in their thinking that has to come through in executive content. It's hard to find this.

Anyway - I'm hiring someone to support our growth at Forj Media. If you're good at LinkedIn & want to write for some of the biggest names in tech/media, let's chat!