The Lead, Communications & Marketing drives the mDoc's strategic communication, branding, and marketing initiatives to strengthen its position as a trusted leader in digital healthcare. The role focuses on storytelling, stakeholder engagement, and brand visibility that reflect the organization's mission to improve access to healthcare through technology.
Key Responsibilities
- Develop and execute a comprehensive communications and marketing strategy aligned with corporate goals and healthcare impact objectives.
- Oversee internal and external communications, ensuring consistent brand messaging across all platforms.
- Lead digital marketing, social media, and public relations campaigns that promote the company's products, partnerships, and initiatives.
- Build and maintain strong media, partner, and stakeholder relationships to enhance brand reputation.
- Manage marketing budgets, performance metrics, and campaign outcomes to ensure ROI-driven initiatives.
- Provide communication support for executive leadership, including speeches, press releases, and event representation.
- Collaborate cross-functionally with Product, Operations, and People teams to communicate success stories and impact.
- Lead and mentor the Communications & Marketing team to drive creativity and accountability.
Requirements
Qualifications and Experience
- Bachelor's degree in Communications, Marketing, Public Relations, or related field; Master's degree preferred.
- Minimum of 5-8 years' experience in communications, brand, or marketing leadership roles.
- Proven success in developing and executing brand and marketing strategies, preferably in healthcare, technology, or social impact sectors.
- Strong understanding of digital marketing tools, analytics, and brand storytelling.
Key Competencies
- Strategic communication and storytelling
- Strong leadership and collaboration
- Brand management and digital marketing expertise
- Analytical and data-driven decision-making
- Creativity, adaptability, and cultural sensitivity