We’re looking for a Lead Brand Copywriter to join the Girls Who Eat team. This freelance role is perfect for an experienced writer with a commerce and wellness background, strong ingredient knowledge, and a track record of writing high-converting, non-toxic living content.
If you’re passionate about non-toxic living and skilled at crafting compelling newsletters, roundups, and branded content that resonates with a health-conscious audience, we’d love to hear from you.
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Girls Who Eat is hiring a Lead Brand Copywriter to continue shaping our brand voice through newsletters, key editorial projects, and by overseeing all newsletter content before it goes live.
We’re looking for an experienced writer who has previously written for a better-for-you or non-toxic brand, has a deep understanding of ingredients, and can craft commerce-driven editorial that converts and resonates with our health-conscious community.
➡️ Freelance, part-time (10–15 hrs/week)
➡️ Remote + must be based in U.S. or Canada and available during CST hours
➡️ Content includes roundups, gift guides, ingredient deep dives, brand reviews, and more
➡️ Must have experience writing affiliate/commerce content and newsletters that convert for better-for-you brands
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Editorial Assistant (Part-Time)
Location: Remote (U.S. or Canada based and requires availability to collaborate during Central Standard Time (CST) business hours.
Time Commitment: 30-40 hours/month | Contract Role
Rate: $30/hour
Girls Who Eat (GWE) is a fast-growing digital media brand dedicated to non-toxic living, ingredient education, and curated product recommendations across food, beauty, household, and more with an engaged community of 300K+ conscious consumers.
We’re looking for a Lead Brand Copywriter to partner closely with our CEO in continuing to grow the voice of GWE across newsletters, branded content, and commerce-driven editorial. This role blends strong copywriting and editorial skills with a strategic mindset to craft compelling, high-converting content that resonates with our audience.
What You’ll Do
- Editorial Leadership: Continue shaping and refining GWE’s brand voice by writing and editing high-quality newsletters and articles, including gift guides and sale roundups, for Substack (4–8 per month or more as needed), ensuring clarity, accuracy, and alignment with our brand voice.
- Content Production: Copyedit, proof, and perform quality assurance on all newsletters before publishing (formatting, links, images, layout), including those written by other writers (formatting, links, images, layout), to guarantee brand consistency and top-tier editorial quality.
- Affiliate & Commerce Content: Develop commerce-enabled content (ex., gift guides, themed product roundups, beginner’s guides) and naturally integrate affiliate links and brand partnerships.
- Ingredient Expertise: Leverage your deep knowledge of ingredients to ensure every piece of content is educational and aligned with GWE’s non-toxic standards. Prior experience writing for a better-for-you or non-toxic brand is required.
- Brand Consistency: Maintain a cohesive tone of voice and messaging across all newsletters and branded email campaigns.
- Performance-Driven Writing: Craft compelling subject lines, calls to action, and persuasive copy to maximize engagement and conversions.
- Collaboration: Work closely with the CEO and editorial team, providing light feedback to writers, stepping in to write or edit when needed, and supporting branded content initiatives.
- AI & Tools: Use AI tools to streamline outlining and light content generation while maintaining a brand editorially polished voice.
- Multi-Channel Support: Occasionally write captions, Substack Notes, LinkedIn posts, or create light graphics in Canva based on templates.
- Content Management: Upload and format content in Substack or WordPress and ensure deadlines are consistently met.
You’re a Great Fit If You:
- Have prior experience working for a non-toxic, clean, or “better-for-you” brand (digital media or brand-side)
- Have 3+ years of experience in copywriting or editorial roles (newsletter, e-commerce, or digital media preferred).
- Have a strong understanding of ingredients (especially in food, beauty, or household products) and can confidently write educational content around them.
- Are skilled at editing and formatting content quickly and cleanly with strong attention to detail.
- Understand and experienced in affiliate marketing and commerce-driven content strategies and content.
- Can write persuasive, brand-aligned copy that converts without being salesy.
- Have experience with Substack or similar newsletter platforms.
- Are organized, proactive, and reliable in managing deadlines.
- Are comfortable working in a fast-paced, start-up-like environment and supporting a small editorial team.
- Have a strong interest in wellness, non-toxic living, and e-commerce.
- Are familiar with Canva, Google Docs, WordPress, Monday.com, and related tools.
- Experience supporting small editorial teams or start-up content environments
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⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements.
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