Copywriter

⚠ Apply only if you've personally written and launched high-converting advertorials and listicles for DTC brands.

About Skinnify

Watch our company video first: https://drive.google.com/file/d/1Imn7tqGmLXZxcpNBRI0mxYA6ayPwLT7j/view?usp=drivesdk

At Skinnify, we’re reinventing fitness by integrating resistance into everyday clothing. In just three years, we’ve grown from 0 to 150,000+ customers — and we’re scaling fast.

We’re now hiring a full-time Copywriter to own the writing and optimization of our advertorials, listicles, quiz funnels, and post-purchase upsell flows.

Tasks

What You’ll Be Writing

This is not a generic content role.

We need someone who has personally written and launched:

• High-converting advertorials
• Long-form listicles

You’ll work directly with our funnel builder, media buyers, and creative team to continuously improve performance.

This role is about conversion copy, not blog writing.

Requirements

You’re the Right Fit If…

✔ You’ve written advertorials, and listicles for DTC brands (not just blogs or SEO content)
✔ You understand cold traffic psychology and objection handling
✔ You know how to structure a story that keeps readers scrolling
✔ You write with performance in mind — CTR, CVR, AOV
✔ You’re comfortable analyzing results and iterating based on data
✔ You take ownership and hit deadlines without being chased
✔ You can adapt tone (native-style, editorial, “real story,” scientific, etc.)

Bonus if you:

• Have experience in health, fitness, beauty, or women’s products
• Understand Meta ad traffic and advertorial-to-checkout flows
• Have written post-purchase upsell sequences

Benefits

Why Join Skinnify?

Work Fully Remote – Flexible location and schedule
Hyper-Growth Brand – Real scale, real traffic, real impact
High Ownership Role – Your copy directly affects revenue
Performance-Focused Team – Decisions based on data, not opinions
Learn & Grow Fast – Work with experienced media buyers and creatives
⭐ Loved by the team: 5/5 rating on Glassdoor

‍♀ The Skinnify Story

Skinnify was founded to help busy women get fitter without going to the gym.

Our first product — resistance band leggings — turned everyday movement into exercise. Today, we’re building an entire ecosystem of innovative fitness wear.

Skinnify’s Core Values

Innovation – We rethink what fitness clothing can do
Effectiveness – Every product and funnel must perform
Accessibility – Fitness for busy, real people
Fun – Work should feel energizing, not draining
✅ Quality – High standards in everything we build

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⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

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