Head of Social

At Make Agency Social is the cultural engine fueling brand growth for our clients business. And we’re looking for a visionary to lead it.
Make is a fast-growing, independently owned digital agency based in East London. We work with ambitious brands across premium alcohol, lifestyle, logistics, hospitality, education, and retail. We’re building something bold: a next-generation social offering that combines insight, creativity, community and innovation to drive real-world value.

As our new Head of Social, you won’t just lead a discipline. You’ll shape what social means in a post-performance, post-cookie, GEO-powered world, one where creativity, content, AI and cultural connection collide. This is a leadership role for someone who thrives on setting the pace, steering commercial and creative growth, and delivering impact that moves far beyond impressions.

We’re not looking for a playbook executor. We’re looking for a builder, a thinker, and a doer, someone who wants to shape the best social team in the market.

What You’ll Be Leading
Client Leadership & Growth

• Be the strategic partner senior clients rely on to unlock growth through social.
• Lead multi-market and cross-sector strategies that connect social to brand, business and commercial KPIs.
• Be bold in pushing what’s possible, whether through organic scale, paid-social innovation or creative breakthrough.

Social Strategy & Discipline Direction

• Define and evolve Make’s social vision, products, and strategic frameworks.
• Collaborate and lead ambition insight-led, audience-first strategies that blend brand storytelling, cultural moments, and conversion mechanics.
• Champion the link between social and GEO (Generative Engine Optimisation), helping brands navigate the future of AI-informed discovery.

Innovation & Platform Intelligence

• Stay ahead of the curve - from AI-generated content and social commerce to new engagement formats and automation opportunities.
• Lead Make’s relationships with key platforms (Meta, TikTok, YouTube, Reddit, LinkedIn, Twitch) and surface new opportunities for innovation.
• Set POVs on platform change, content futures, and the intersection of social and web 3.0.

Team Leadership & Culture

• Build and lead a multidisciplinary social team: strategy, content, community, creative and innovation.
• Foster a high-performance, creatively ambitious culture that’s collaborative, curious and values-led.
• Shape how the social team integrates with design, paid media, SEO, content and production.

Operational & Commercial Ownership

• Own Client relationships, delivery excellence, and performance against scope.
• Drive account growth, retention, and pitch conversion, with a direct line of sight to revenue impact.
• Help shape the future of Make’s social product and IP,  from tools to templates to thought leadership.

Who You Are

• Progressive and strategic: 7+ years in senior social roles, ideally in an agency or integrated team.
• Commercially sharp: You’ve driven revenue growth, built scopes, and pitched at a high level.
• Digitally fluent: Deep understanding of social creative, platform behaviours, performance, and paid integration.
• Culturally intelligent: You live in culture, understand communities, and track what’s next.
• People-first leader: You know how to motivate, mentor and scale high-performing teams.
• Multi-sector experienced: You’ve worked across industries, from lifestyle and hospitality to B2B and retail.
• GEO-curious: You understand (or are eager to understand) how social fuels generative search and discovery.

Why Make?
At Make, we’re not just building campaigns, we’re building a model for what the next 10 years of digital looks like. That means:

• A culture that values autonomy, experimentation, and creative bravery.
• No global network red tape, just smart, ambitious people doing meaningful work.
• The opportunity to shape a flagship discipline at a time of transformation.
• Access to platform partners, bleeding-edge tools, and a leadership seat at the table.

If you're ready to shape the future of social and lead one of the most progressive teams in the industry, we’d love to hear from you.

Benefits

Benefits of Working at Make:

Salary & Bonus
Competitive salary based on experience.
Discretionary Profit Share bonus.

Health & Wellbeing
Cycle to Work scheme.
Office breakfast & healthy snacks.
Company wellbeing programme.

Learning & Development
Access to team and personal development budget.
Regular ‘Lunch & Learn’ sessions.

Time Off
26 days' annual leave plus bank holidays.
Enhanced parental leave.

How We Work
Hybrid working (Tuesday, Wednesday & Thursday in office).
Work from anywhere for one month per year.

Diversity & Inclusion Statement
At Make, we value diversity, creativity, and innovation. We believe that a variety of perspectives makes us stronger, and we encourage applications from all backgrounds.

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