Head of Marketing

Yough! is hiring a Head of Marketing and I'm so excited about this one!

This is such a cool opportunity for the right person: strategic, experienced in CPG/retail, creative, and excited to build. AND you will get to work closely with me.

Please share with anyone who might be a great fit & Let's Youghhhhh!

Posted by: Julia Tasiopoulos, Head of Social and Brand

Yough! is on a mission to become the next iconic better-for-you food brand, bringing a fun, approachable energy to the foods people already know and love. We're reimagining everyday favorites with simple ingredients, more protein (40–50g per pizza), and absolutely no compromise on taste. Already one of the fastest-growing brands in CPG, Yough! burst onto the scene with a first-of-its-kind frozen pizza made with our signature Greek Yogurt dough and became the #1 frozen pizza at Target within just a few months. And pizza is only the beginning. As we like to say, Let's Yough!

We're a small, ambitious team building a rocketship brand, and we're looking for experienced, curious winners who want to help build what comes next. We've grown quickly by doing things differently: obsessing over clean ingredients + protein + taste, building a passionate community from the ground up, and bringing fresh energy to the freezer aisle. Now, as we expand our pizza footprint and enter our next stage of growth, we're building a team that moves fast, thinks creatively, takes ownership, and wants to turn our early momentum into one of the defining food brands of the next generation.

Position Summary

We've launched nationally in Target, built an engaged community, and created viral organic momentum on social media in one of the most competitive aisles in grocery. And we're just getting started, with plans to expand into more major retailers next year!

We're looking for a Head of Marketing to help lead Yough! through its next stage of growth from the top down: building the strategy, systems, team, and focus needed to scale from a breakout frozen pizza brand into a national household name. This person will help sharpen our brand positioning, strengthen our retail, partnership, & creator marketing engines, and build the foundation for Yough! to grow across new accounts, channels, and categories.

This is a builder's role. You'll step into a scrappy marketing engine with real traction, from national retail distribution and an engaged community to grassroots initiatives and strong inbound interest from creators & customers who already love the product. The opportunity is to turn that momentum into a disciplined, scalable marketing function without losing the speed, creativity, and taste for chaos that got us here!

Key Responsibilities

• Define Yough's marketing strategy and brand positioning as we scale beyond $20M+, translating it into a clear annual plan with company-wide priorities, and playing a major role in hitting $100M+ in sales
• Build the marketing function from the top down & ground up, including team, budget, processes, reporting cadence, and repeatable systems for a scaling CPG brand.
• Set KPIs and reporting across brand health, funnel opportunities, retail velocity, and channel performance to guide growth priorities for the CEO and leadership team.
• Bring social, content, grassroots, and field marketing into one cohesive brand engine.
• Own the marketing budget and ROI, balancing brand-building with performance and growth marketing.
• Lead brand strategy and architecture as Yough! expands beyond pizza, ensuring new categories strengthen the brand rather than dilute it.
• Own retail and trade marketing strategy for expansion into Walmart, Costco, and other major retailers, including go-to-market plans, retail media, and trade spend.
• Partner with leadership on category strategy, planograms, and the space-to-sales case for new retail partners.

What you'll need

• Builder mindset: You've built a marketing function, or a major part of one, not just operated within an existing system.
• Strategic clarity: You can turn big opportunities and competing priorities into a focused plan.
• Brand + performance balance: You're as comfortable defining brand positioning as you are managing ROI on marketing spend.
• Startup-speed process: You can build systems, structure, and discipline without slowing the team down.
• Cross-functional leadership: You can align sales, ops, and finance around one shared marketing plan.
• Retail fluency: You understand how Target, Walmart, Costco, and other major retailers think about category, shelf space, and marketing support.
• Founder/CEO partnership: You're comfortable operating closely with the CEO and founders in a small, high-trust leadership team.

Required Qualifications

• 8-16+ years of marketing experience, with meaningful time in CPG food or beverage preferred.
• Direct experience marketing to and through major mass retail channels (Walmart, Costco, Target, etc).
• Experience building and/or leading a marketing team and function, ideally at a high-growth or venture-backed company.
• Bachelor's degree in marketing, business, or a related field.

Preferred Qualifications

• Experience in frozen food or another CPG food or beverage category.
• Experience taking a brand from early momentum to $100M+ in sales
• Experience working directly with a CEO/founder in a lean, high-trust leadership structure.
• Experience leading a marketing team and function at an established CPG company.
• Familiarity with trade spend management and retail media networks (e.g., Walmart Connect, Roundel, Costco, etc.).

Comp, Benefits, and Details

• Position type: full-time
• Location: Remote - LA, NYC, or Miami preferred but not required
• Competitive compensation package
• Meaningful equity opportunity
• Health, dental, and vision coverage
• Unlimited PTO and a flexible, remote work environment
• Direct partnership with the founders, and leadership team
• High-impact role with visibility across brand, retail, growth, and company strategy

To apply

Please email a cover letter, resume, and portfolio/website, if applicable, to [click apply]. We look forward to hearing from you! Let's Yough!