Growth Marketing Manager

It's time I pass the baton 💛

We're looking for a Growth Marketing Manager. If you are keen on strategy and execution, taking ownership, love data and creative equally, have successful remote work experience and want to have a positive impact on a small team - we want to hear from you!

---

Location: Ideally in Victoria, BC but open to Toronto GTA

Type: Full-time remote (40 hours a week)

About joni

At joni, we believe period care should be accessible, sustainable, and stigma-free. We’re a purpose-led, Canadian menstrual care brand disrupting a traditionally antiquated industry by creating plant-based, innovative, and impact-driven products that give back with every purchase. From breaking taboos to partnering with grassroots organizations for menstrual equity, we’re not just building a brand—we’re building a movement. And we’re looking for someone who’s just as passionate to join us.

The Opportunity

We’re hiring our first in-house marketing lead and looking for a creative-meets-analytical team member who can help to build our marketing strategy, drive measurable growth, and execute on bringing our story to life across every customer touchpoint. You’ll work closely with joni’s CEO (who’s owned marketing to-date) and take strategic ownership over all things marketing including content, SEO, marketing campaigns and press releases and play a key role in shaping joni’s next chapter of growth.

You’re a fit if you…

• Are deeply mission-aligned—you care about menstrual equity, sustainability, and building a more inclusive world.
• Are a strategic thinker and strong executor—you know how to turn insights into action with a sense of urgency.
• Have a knack for creating value-add, brand-aligned content across social, email, and web.
• Have a proven and successful grasp of digital growth levers—organic, paid, influencer, affiliate, SEO etc.
• Thrive in a remote, scrappy, fast-paced environment where you can wear many hats. You’re middle name is “figureitout”.
• Are as comfortable building strategy as you are executing—this role is a blend of both but execution is key here.

What You’ll Own

• Brand & Content Strategy: Shape and evolve our storytelling across channels.
• Social Media Management: Plan and execute content across Instagram, TikTok, and LinkedIn. Test, measure, optimize.
• Email & Lifecycle Marketing: Work closley with our content writer to manage the marketing calendar, flows, and campaigns in Klaviyo.
• Influencer & Partnership Marketing: Identify, pitch, and manage aligned brand partnerships, content creators, and affiliates.
• Digital Growth: Track KPIs, optimize campaigns (paid and organic), and manage budget with a performance mindset.
• Campaigns, PR & Launches: Lead GTM planning for new product launches, promotions, and brand moments.
• Community Engagement: Build our digital community, listen to our customers, and bring their voices forward.

What You Bring

• 4+ years of experience in marketing, specifically in DTC, consumer goods, or purpose-driven brands
• Experience owning or managing social media, email marketing, and digital content
• A strong growth mindset and figureoutability—comfortable using analytics to drive KPIs forward
• Excellent writing and storytelling skills, with attention to tone, clarity, and brand alignment
• Familiarity with tools like Klaviyo, Shopify, Canva, Meta Ads Manager, Later, Google Analytics, Slack
• Experience building influencer or affiliate partnerships at scale
• Creative problem-solving and self-direction—you always get things done!

Bonus Points For

• Experience working in a remote environment in start-up or early-stage brands
• Video content skills (especially TikTok or Reels)
• Experience with fast growing and scaling brands ($5MM+)

What We Offer

• A mission-first, values-driven team
• Flexible, remote-first culture
• Opportunity to build and own the marketing strategy and develop the role as we grow
• Health benefits and a payroll RRSP and TFSA savings program
• Period products and other perks 😉

How to Apply

We’re not fans of cover letters over here so save yourself the time.

Instead, send over your resume + a Loom video link (or similar) telling us about yourself and why this role is a fit for you based on the job description and your experience.

👉 max 90 seconds 👈

Send applications to us. We’ll begin reaching out to candidates we feel are a fit starting May 20th with the hope to close the role in early June.

Here is what to expect with interviews:

1. First Interview: You’ll meet with Linda, joni CEO for a 45 minute interview where we’ll dive into your previous experience and how it links back to the job description. Come prepared with examples so that you can speak to some of your prior work!

2. Second Interview: You’ll meet with Wendi, joni Content Writer for a 30 minute interview where you’ll dive into more marketing specific questions. Come prepared to ask your own questions too!

3. Third Interview: You’ll meet with Jayesh, joni Chief Innovation Officer, for a 30 minute meeting to talk about your preferences for growing marketing in a small agile team. Come prepared to share your ideas and your approach to work!

We look forward to hearing from you!

🩸

---

☀️ To apply to this role, click the "Apply" button. If the pop-up is a profile or an email draft, send them a message per any requirements above. Otherwise, fill out the attached form.

⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

📢 Note that we are not affiliated with this brand or company. To support us, kindly let the recruiter know you found this job on CaveJobs.