The Growth Marketing Manager to build tailored programs to upsell our existing user base and go after net new accounts. Reporting to our VP, Marketing you will be responsible for supporting our sales motion by designing, building and operating integrated campaigns that translate into sales pipeline, driving higher deal size, and conversion across the sales funnel.
Your primary responsibility will be to oversee marketing initiatives that aim to acquire and nurture leads through a combination of traditional and modern demand generation tactics and campaigns. These may include paid social media, organic social, search engine marketing (SEM), webinars, email campaigns, and events. We are looking for a results-driven marketer who is focused on generating revenue and has a proven track record in both inbound and outbound B2B marketing.
The target compensation for this role is $90-110k USD Annually.
Responsibilities
Growth Marketing Strategy:
- Growth Marketing Strategy: Set channel strategy and plan campaigns to meet qualified lead and revenue goals for companies.
- Channel Ownership: Proficiency in 1 to 2 areas of growth marketing, with working knowledge in all areas. Including: Email Marketing, ABM, SEO, SEM, Web Optimization, Ops, Analytics
- Cross-functional Leader: Collaborate on growth strategy across the company, share funnel metrics regularly, be a liaison between sales and marketing.
- Campaign Planning: Implement creative and effective ideas for bringing new leads into the funnel through multi-channel online campaigns that include methods like webinars, email campaigns, nurtures, paid media, content syndication, etc.
Growth Marketing Planning & Execution:
- Marketing Analytics: Define KPIs and create full-funnel dashboards to help us measure, optimize, and scale our marketing efforts.
- Marketing Ops: Own the marketing tech stack, add tools and make improvements as needed. Current stack: WordPress, Hubspot, Salesforce, Google Ads, Google Analytics. Not afraid to dig around in data to help create reports for the team meetings. Comfortable being a self-taught marketing automation master.
- Prospect Data: Creatively acquiring and enriching prospect data, in order to develop more targeted and relevant campaigns.
- Paid: Build out our paid strategy and lead execution of SEM and social ads, with assistance from marketing team members.
- SEO & Content Distribution: Partner with Product Marketing and Content Marketing to ensure all content and webinars drive engagement, distribute content across email, social, and continue to grow inbound via SEO content.
- Sales Partnership: Work closely with sales drive qualified leads that convert to opportunities.
Requirements
We think you’ll be a good fit for this position if your application can demonstrate:
- 3-5 years of growth marketing or demand gen experience
- SaaS experience: You’ve worked at a B2B organization, preferably with a top-down sales model. Bonus points for HR technology experience.
- Breadth in all areas of growth marketing, with depth in some of these areas: paid acquisition, email/lifecycle marketing, SEO, website management & conversion rate optimization, marketing ops and analytics.
- Channel management experience: You are experienced at executing campaigns across multiple channels, including paid, and you can clearly describe the campaigns you’ve run and what you’ve learned.
- Proficiency in full-stack of marketing tools: You know what tools to use and how to use them—or you can figure it out quickly.
- High quality bar. You’ve developed marketing strategies and tactics that put the customer first and understand how to hit revenue goals at the same time.
- Experimentation mindset. You don’t just test things you’ve done before and understand the importance of testing and scaling what works.
- Strategic and scrappy: At Spark Hire, we are still building out our growth engine, you should be excited about the opportunity to get in on the ground floor. You’ll be hands on building and executing in tools, but you’ll also need to set goals and budgets, prioritize initiatives, and report on key metrics to the entire company.
Core Competencies
Ideal Candidates will possess skills in the following areas:
- Communication – The ability to convey information clearly and effectively inside and outside of the organization to foster understanding and collaboration
- Analytical Thinking – the capacity to interpret data, solve problems and make informed decisions by analyzing information and leveraging insights for strategic outcomes
- Program Management – The planning, executing and overseeing of role related projects to ensure successful execution and advantageous outcomes within specified parameters
- Proactive – Bias towards taking action and initiative, behaving with a sense of ownership of responsibilities and outcomes
- Flexibility – The ability to adapt to changing circumstances and pivot strategies or priorities based on feedback
- Creativity – The ability to develop innovative methods for meeting goals and attracting customers
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