Growth Marketing Lead

Hi marketeers in my network. We're searching for a new Growth Marketing Lead to join the team at deepset.

Here's what I can tell you about it:

• You'd be joining a world-renowned AI company at a crazy, fun time in AI.
• You'd be part of a senior marketing cluster covering Europe and North America.
• You'd own and drive the role yourself. No one will micromanage you, but lots of people will depend on you.
• You'd be encouraged to move fast and fail often – as long as there's a learning.

The right person will have the experience and confidence to make hard strategic decisions, but none of the ego about rolling up sleeves and getting things done themselves. We are ALL equal parts strategic and operative at deepset.

Posted by: Luke Walker, Product Marketer

TL;DR

We're rethinking demand generation as a self-learning system, not just a set of campaigns. This hybrid role sits at the intersection of growth marketing and GTM engineering. You'll own the full enterprise pipeline funnel, building the data and AI-powered demand engine that makes it run and achieve its goals.

Why deepset

At deepset, we're making sovereign AI accessible to every organization. With Haystack, thousands of developers build advanced AI applications, while our enterprise platform helps teams scale across use cases, users, and environments. We're remote-first, flexible, and built on trust and ownership.

What you will do

• Full-funnel growth ownership. Own pipeline from awareness to opportunity—across inbound and outbound—connecting Salesforce, HubSpot, LinkedIn, and other tools to power personalized journeys from prospect to customer, with clear attribution to revenue.
• Systems builder. You build AI-assisted workflows for campaign creation, messaging, and segmentation including showcasing AI agents powering real GTM workflows on deepset's own platform.
• High-tempo experimentation and high visibility. You methodically test messaging, audiences, and channels fast across web, paid, email, social, content, and events, scaling what works into playbooks and cutting what doesn't.
• Cross-functional integrator. Tight feedback loops with Leadership, Sales, Product, DevRel, and RevOps; activating ICPs across developer and enterprise journeys, and implementing refinements and learnings to hit pipeline goals.

Requirements

• 3+ years in data-driven, AI B2B, deep tech, or developer tools marketing.
• Proven track record running full-funnel demand with measurable pipeline impact.
• Comfortable with APIs, automation tools, and data workflows (Python, Claude, Haystack).
• You think in hypotheses and have the analytics chops to iterate and prove value.
• Deep understanding of what resonates with technical audiences and business buyers.
• Your tools stack: Clay, Salesforce, HubSpot, Google Analytics, LinkedIn Campaign Manager, Webflow, intent analytics (Reo.dev, community analytics).
• Deep familiarity with ICP mapping, value-based messaging, audience targeting, and campaign optimization.

Nice to have

• German language skills
• Open-source community experience
• LLM/AI product marketing background
• Early-stage or high-growth startup experience

Benefits

• Remote-first setup with flexible hours and tech of your choice
• 30 days vacation + extra days for family sick leave
• Competitive salary and stock options for every team member
• Monthly sports and mental health support allowance with Oliva
• Annual learning and development budget
• Monthly team socials and in-person meetups
• Dog-friendly Berlin HQ