Growth Content Marketing Manager

Why I'm hiring for a Content Marketing Manager and not a Content Engineer

We were debating for weeks: Content Engineer? AI Content Marketer? What even is an AI Content Marketer? 🤔

Why was I considering it?

Because I spent 5 days a week complaining about:

- Not having time to maximise content we create
- Repurposing FOMO - looking at every piece of content thinking "this could be 5 different things"
- Building QA systems to help with QA, spending ages QA'ing the QA, and by the time I got it working - cool, market changed, need a new process

And that's when I clicked - I'm trying to hire someone to systematise things in a world where everything changes every 2 months

What I actually need is someone who can get creative when markets shift.

Who gets the business goal, the audience, and how to solve problems through content.

The AI and automation bit? So important. When you test something and it lands - then you scale it. But there's no point scaling for scaling's sake.

👉 The 75/25 split

75% content marketing, 25% AI and automation.

Someone who can ideate, create, distribute, repurpose, and measure content. Who knows when to test, when to scale, when to kill something.

That 25% AI bit. But should be in every IC's skillset now.

P.S. If you made it this far - we should talk. I'm hiring. Just don't put "Content Engineer" on your resume 😎

---

We're seeking a growth-minded marketer who thrives at the intersection of automation, AI, and content strategy to fuel our growth marketing engine.

This role is perfect for someone who's passionate about building performance-driven content systems that scale and adapt to each medium's unique dynamics - not just delivering one-off assets.

You'll be the architect of content experiences that convert, leveraging data and emerging technologies to continuously optimize performance.

As part of our high-performing growth marketing team, you'll collaborate with specialists across content, SEO, email, YouTube, influencer marketing, design, content insights, localization, and paid media. Your mission: design and implement content systems that drive measurable impact across the entire funnel, delivering the right message to the right audience at the right time - and in the right format.

What you will do:

• Create and scale content for key growth programs (e.g. email, SEO, influencers) across multiple audiences, channels and formats.
• Repurpose like a machine – Systematically break down assets into modular content pieces (blogs, short-form videos, emails) for multi-channel use.
• Automate content workflows - Use AI tools to build repeatable content workflows that make it easy to create, scale, and report on programs
• Collaborate cross-department – Partner with design, comms, product marketing, regional marketing teams, and internal subject matter experts to ensure every asset is value-driven, on-brand, high-quality, and localized where needed.

What you have:

• 3-5 years experience, ideally in B2B SaaS content marketing/strategy 
• Hands-on content creation skills – you’ve owned content creation across formats and channels with proven experience scaling content across multiple channels 
• AI-first mindset – High proficiency in generative AI tools, emerging tools, and workflow automation; you use AI to speed up and go deeper not replace, your work
• Process-driven and curious – Comfortable with no-code tools, APIs, and building systems that scale, and always testing out new tools and workflows
• Strong project management – Able to manage timelines, briefs, reviews, and stakeholders across departments and time zones - very strong communicator
• Experience measuring success with tools like Mixpanel, Google Analytics, Looker, Salesforce, Hubspot, etc. 
• Native/fluent English 

Bonus Points:

• Experience with AI tools such as Make, Clay, ChatGPT, and Claude
• Experience in ad tech / working for a company in the mobile marketing ecosystem or using AppsFlyer in the past
• Introduced by an AppsFlyer team member

As a global company operating in 16 countries across 5 continents, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.

“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.” Oren Kaniel, CEO

---

☀️ To apply to this role, click the big purple "Apply" button on this page. If the pop-up is a profile or an email draft, send them a message per any requirements above. Otherwise, fill out the attached form.

⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

🔗 If applicable, the original poster’s LinkedIn profile is hyperlinked somewhere in this listing. If you can't find any links, you’re likely viewing a scraped or unauthorized copy or there isn't one available for this job.

📢 Note that we are not affiliated with this brand or company. To support us, kindly let the recruiter know you found this job on CaveJobs.

🎉 Got hired through this board? Let us know!