Growth and Content Marketer

About GACHA

GACHA is building the most fun way to collect trading cards online. Users open digital Pokémon, One Piece, Disney Lorcana and other collectible packs, instantly buy back cards they don't want, or redeem them for physical delivery from our vaults. We're a small, fast-moving team where everyone ships quickly, uses AI every day, and cares about building products people genuinely love.

What You'll Do

You won't just manage social media. You'll own growth through content. Your job is to create content, work with creators, launch campaigns, measure results, and continuously improve our customer acquisition. You'll work closely with our founders, product team, designers, and paid ads agency to help us grow.

Responsibilities

• Own our Instagram and X accounts
• Create and publish engaging content across social platforms
• Be the face of some of our content (comfortable appearing on camera)
• Work with creators, influencers and communities
• Launch and manage creator campaigns from start to finish
• Write briefs for videos, graphics and campaigns
• Analyze campaign performance and report what worked (and what didn't)
• Work closely with our paid ads team to develop winning creative angles
• Turn trends, memes and internet culture into marketing ideas quickly
• Use AI extensively to speed up content creation, research, writing and ideation
• Run small weekly growth experiments and share learnings with the team

What We're Looking For

• Excellent written English
• Based in Asia (Hong Kong preferred)
• Terminally online — you naturally keep up with internet culture and social trends
• Heavy AI user (ChatGPT, Claude, Midjourney, Cursor, etc.)
• Comfortable creating content yourself, not just managing others
• Strong understanding of Instagram, X and short-form content
• Curious, analytical and always asking "how can this perform better?"
• Able to take ownership and drive projects from idea to execution
• Interested in collectibles, trading cards, gaming, anime or Web3 (huge plus)

Non-negotiables

• Excellent written English
• Based in Asia (Hong Kong preferred)
• Terminally online — you naturally keep up with internet culture and social trends
• Heavy AI user (ChatGPT, Claude, Midjourney, Cursor, etc.)
• Comfortable creating content yourself, not just managing others
• Strong understanding of Instagram, X and short-form content
• Curious, analytical and always asking "how can this perform better?"
• Able to take ownership and drive projects from idea to execution

Bonus Points

• Experience running creator or influencer campaigns
• Experience with paid social or performance marketing
• Familiar with analytics tools and attribution
• Basic video editing skills (CapCut, Premiere, Final Cut, etc.)
• Design skills (Figma, Canva, Photoshop)
• Experience working at a consumer startup
• Speaks Chinese, Korean or Japanese

Benefits

• Ownership from day one
• Fast-paced work environment
• Opportunity to build something from the ground up

Focus areas

• Collectibles
• Trading Cards
• Gaming
• Anime
• Web3

Required skills

• Content Creation (must have) — Create and publish engaging content across social platforms and be comfortable appearing on camera.
• Social Media Management (must have) — Own and manage Instagram and X accounts, working closely with creators and influencers.
• Analytical Thinking (must have) — Analyze campaign performance and continuously improve customer acquisition strategies.
• AI (must have) — Use AI tools extensively for content creation, research, writing, and ideation.
• Project Ownership (must have) — Take ownership and drive projects from idea to execution.
• Influencer & KOL relations (nice to have) — Experience running creator or influencer campaigns effectively.
• Performance Marketing (nice to have) — Experience with paid social or performance marketing strategies.
• Video & Content Editing (nice to have) — Basic video editing skills using tools like CapCut, Premiere, or Final Cut.
• Design Skills (nice to have) — Familiarity with design tools such as Figma, Canva, or Photoshop.

How We Work

We care much more about results than job titles. You'll have a lot of ownership from day one. We move fast, test constantly, and expect everyone to use AI to work smarter. If you're excited about consumer apps, internet culture, collectibles, and building something from the ground up, we'd love to hear from you.

To Apply

• Your resume
• Your Instagram account
• Your X (Twitter) account
• 2–3 pieces of content you've created that you're proud of
• A short note telling us why you want to join GACHA