Freelance Writer

Commitment: 5 articles per month

Focus: Editorial content, expert sourcing, and wellness storytelling

Location: Remote, ideally based in Singapore

Who We Are

Honeycombers, Singapore’s most trusted lifestyle media brand, is launching a new wellness website. We’re building the go-to destination for evidence-backed health literacy for women aged 30–55. Our content spans three pillars: Restoration (hormones, gut health, nutrition), Radiance (skin, longevity, ageing well), and Regulation (nervous system, stress, sleep). 

Designed as a community-forward experience, the pillar blends expert-led insights with lifestyle-first storytelling that translates complex topics into approachable, conversational content.

The Role

We’re looking for an experienced freelance writer with a strong background in the health, wellness and beauty space to support the content pipeline. This role is ideal for someone who is plugged into the industry, understands how to balance SEO with storytelling, and has access to a network of credible experts in Singapore.

You’ll be responsible for producing high-quality, expert-backed articles, independently sourcing and interviewing relevant voices, and delivering content that is engaging, accurate, and aligned with Honeycombers’ voice and style.

Key Responsibilities

Editorial & Content Creation

• Write 5 articles per month across health, beauty and wellness topics
• Translate SEO keywords into engaging, reader-friendly stories
• Balance experiential storytelling with credible, evidence-backed expert input
• Distil complex health topics into accessible, lifestyle-led content
• Ensure all content aligns with Honeycomber’s tone: smart, warm, and never preachy
• Submit clean, well-structured drafts requiring minimal edits

Expert Sourcing & Research

• Independently identify, reach out to, and interview credentialed experts (dermatologists, nutritionists, wellness practitioners, etc.)
• Leverage existing industry contacts where possible
• Ensure accuracy and credibility, especially for health-related topics (while keeping content accessible and not overly clinical)

Content Collaboration

• Work closely with the Honeycombers team on article direction, angles, and timelines
• Be open to feedback and revisions where needed
• Flag emerging trends or timely topics within the wellness space

Who We’re Looking For

• Proven experience writing in the health, beauty, or wellness space (published work required)
• Strong understanding of SEO-driven content and how to make educational topics engaging and conversational
• Existing network of wellness/beauty experts would be a strong advantage
• Ability to independently source, pitch, and execute story ideas
• Comfortable with writing about personal experiences and creating expert-led content
• Reliable, self-directed, and able to meet deadlines

Please include your CV, portfolio and sample work in your application.